More Chinese Mobile Brands to Invade India in 2017 : Report
More Chinese Mobile Brands to Invade India in 2017 : Report : Update April 2017 – There’s no denying the fact that Indian smartphone market is being dominated by Chinese players such as Xiaomi, Coolpad, Lenovo, ZTE,, Gionee, Oppo and Vivo etc.
While some of them had tremendous success in the country, some of them had not been so lucky like the LeEco and Meizu.
However, it now looks like more Chinese brands are invading India this year, according to a new report by Economic Times.
The reason for this is that India is the world’ second largest smartphone market and looking at their players getting success in the country, it’s certainly attracting the brands to step into the country.
Recently, a Chinese company named iVoomi entered the Indian market with the iV505 smartphone aimed at the entry-level segment.
The phone packed a 3000 mAh battery and had support for VoLTE as well, which is well-being touted as the next big technology venture in the country.
That said, the report also claims that the Chinese market is loomed down and there’s no growth in the country from the past six months. The smartphone business in India is a big one along with the feature phone business.
With that said, the upcoming Chinese brands are aiming at feature phone business as well, and with Qualcomm announcing the latest Snapdragon 205 Mobile Platform, it opened a big opportunity for the players to launch feature phones with VoLTE support. Something which will help JIO to propel growth and gain more rural customers.
The report also claims that Africa’s leading brands, Transsion Group’s Tecno and Infinix brands are expected to make a debut in India in mid-2017.
Tecno is a Chinese Mobile brand which have focused so far in the Africa market and has been able to grow their with it’s popular Tecno Camon C8 smartphone. They also have sub brand like Phantom and Boom.
Tecno mobile as stated above have launched operations in the Indian market on 17th April 2017 and they have launched 5 new smartphones.
Infinix on the other hand is relatively new company which is founded in 2013, and has presence in Africa, Asia and Latin America.
They have some popular product series like the ZERO, NOTE, HOT S, and HOT.
Also, the famous UK-based Bullitt Group, who incidentally also has the licensee of Land Rover and Kodak Mobiles is also planning to launch phones in India.
Already, we have seen the military grade Cat 60 and Kodak Ektra smartphones launch in India.
Recently another new player from China called as Lephone launched their first smartphone in India called as Lephone – W7 on 13th April 2017. There are more brands
It is also worth noticing that four players out of top five in India are Chinese vendors with Xiaomi holding the second place, followed by Lenovo, Oppo, and Vivo.
Samsung (Korean brand) holds the largest share in the Indian mobile market.
Recently an Indian brand called Centric launched 4 new smartphones in the market and we are expected Smartron ( Sachin Tendulkar has tie up with them) is also planning to launch new smartphone in India.
However, with Nokia making a comeback in May 2017, the road is not so easy for the yet-to-be-launched Chinese brands in the hyper competitive Indian market.
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