10.OR E Review – Affordable All Rounder

Indian market is big, smartphones are the hottest gadgets of all, and it attracts many new companies to this lucrative yet hypercompetitive bazaar.

10.OR (pronounced as Tenor) is a new brand in the Indian market and the 10.OR E is their first smartphone. The Chinese brand belongs to the Huaquin Technology group that has been making phones for many years and has shipped over 20 crore devices.

10.OR E Review - image

The Xiaomi’s India success has attracted many more Chinese brands in the country like 10.OR, Comio, Tecno and Infinix to name a few.

Moreover, the brand recently launched their second smartphone called 10. OR G, a more powerful and slightly more expensive phone compared to our review unit 10.OR E.

The brand has launched their first mobile in India called the 10.OR E, it comes in two variants:

  • 3 GB RAM and 32 GB storage – Price Rs. 8,999.
  • 2 GB RAM and 16 GB storage – Price Rs. 7,999.

The mobile will be available from Amazon India to purchase, likely by the end of this month.

We have got the 10.or E (3 GB RAM, 32 GB Storage) version and let’s see what it has to offer. Also, I have done a video review and hands-on so will keep the text part brief.

10.or E Unboxing Hands

Unboxing and Whats Inside the Box

The 10.or E comes with a purple-blue box with the brand name written in yellow color. Inside the box, you get the smartphone, micro-USB cable, and a 5V-2A charger.

There are no earphones supplied with the 10.or E.

10.or E Unboxing Hands

Design and Display

The smartphone comes with the gold metallic finish and the body is made of poly-plastic. There is a front facing camera with 5 MP resolution and also has a dedicated front flash.

There are on-screen keys and the smartphone doesn’t come with capacitive touch keys or a home button. At the back, it sports the 13 MP camera, and there is a fingerprint scanner located at the back.

The speaker and micro-USB port lie at the bottom of the mobile.

10.or E Unboxing Hands

The display is 5.5 Inch IPS LCD panel and comes with a Full HD resolution (1920*1080). Also, it has a curved 2.5 D glass on top of it but it stills look more flat compared to some other phones with a curved glass.

Further, the display comes with acceptable color accuracy and videos and text look good on it compared to most HD displays. But it is not the best display we have seen on the budget devices. The maximum brightness is not too much but is visible outdoors.

10.or E Unboxing Hands On Design, Experience and Benchmarks

The build quality is average though the presence of a Full HD 5.5 Inch display in this price range is rare.

User Interface and Experience

When you boot the phone for the first time it asks you for an Amazon account and you can’t proceed without entering that. The smartphone comes with least amount of bloatware and it runs on the latest Android Nougat 7.1.2 version. The brand has also said the device will get the Android Oreo update.

10.or E Unboxing Hands On Design, Experience and Benchmarks

It comes with the stock Android Experience like many phones from Motorola or even some of the recent Lenovo mobiles. There are hardly any pre-installed Apps which is a good thing, as you have the choice to install your favorite apps from the play store.

However, it has 10.or support App, Amazon Prime Videos, Amazon shopping and Google Apps pre-installed.

Overall user experience is smooth while browsing and reading in Chrome since there are very less pre-installed Apps resources are mostly free. The mobile comes with 3 GB of Ram out of which 1.5 GB is usually free.

Performance and Benchmarks

Powering the mobile is the Qualcomm Snapdragon 435 Processor and comes with the Adreno 505 GPU. The SD 435 is an Octa-Core 64 Bit processor and has a maximum clock speed of 1.4 GHz.

On the Antutu Benchmark, it scored – 45289

10.or E Unboxing Hands

On the Geek Benchmark

  • Single-Core Test – 659
  • Multi-Core Test – 2366

10.or E Unboxing Hands On Design, Experience and Benchmarks

Since it is an Octa-Core processor offers decent scores for multi-core test. The benchmark performance is as expected out of the SD 435 and the good processor helps in keeping thing smooth. However, the Amazon India listing says it runs on the Snapdragon 430 but the CPU Z shows it as SD 435, I have reached to Amazon to clarify it.

Fingerprint Scanner, Dual Sim, Calls

The Fingerprint scanner is placed at the back of the device and works as intended. It is accurate on 8 out of 10 tries and is not the fastest fingerprint scanners we have seen on some other devices.

10.or E Unboxing Hands

The good thing about the 10.or E is that it comes with a dedicated micro-sd card slot and have two more slots to add sim-cards. I added the Reliance JIO sim to sim-card slot 2, it was not working till I shifted it the slot 1. Strange, but it works in the slot 1 and mobile even has support for HD calls and VOLTE.

Call quality and volume from the speaker are just passable and I will add more details to this in the final review.

10.OR E image

I would suggest you go through that article before continuing.

To recap, the 10.OR E comes with 3 GB of Ram and 32 GB of storage, with a price tag of Rs. 8,999. There is also a 2 GB ram and 16 GB storage variant available for Rs. 7,999.

In This Review – We will Cover :

  1. Overall Experience
  2. Gaming
  3. Camera
  4. Battery Life
  5. Sound Quality
  6. Concluding Thoughts and Ratings

User Experience

As I mentioned in my initial impression of the mobile, it comes with a stock Android Nougat 7.1.2 and has the July security patch for Android.

The out of the box device is not loaded with too many apps, comes with the Amazon shopping, prime, and Kindle App, apart from 10.OR Care. So I am pretty happy with the least amount of bloat, of course, we can add whatever we wish from the Google play store.

The 10.OR E comes with a 5.5 Inch Full HD Display which is probably the key highlight of this smartphone.  The touch response is good, and display quality is also fine.

10.OR E image

It comes with good color reproduction. However, the maximum brightness is not very high. Further, you can use the phone outdoors, but in direct sunlight the legibility is low.

Watching videos and reading text is a positive experience on the phone. The on display Bezels are also hardly visible (sometimes there is a big black border around the display of budget phones), as on the LeEeco LE 1S or Coolpad Coolplay 6.

Stock Android runs mostly fluid on the phone, yet we observed some lag when we opened 3-4 tabs in chrome. You can feel some stutter when you navigate quickly up and down or move between the tabs, but nothing too slow.

Ram Management – Using 10.OR E seems too familiar and easy to adapt because of the stock Android. I opened up 12 -13 apps and observed it could keep them in memory without killing the process. As these apps are running in the background, yet the phone has 1 GB of free memory, as per the CPU-Z.

We can conclude it is not bad at managing Ram.

Notably, the phone comes with onscreen navigation keys, without any capacitive touch keys. Also, I was glad to discover there is a notification light(white colored), near the front camera.

The overall build quality is also above average, and it the phone is not very thick and bulky. The 10.OR E measures 7.6 mm in thickness and weighs 160 grams.

 Rear Camera Photos

The 10. OR E has a 13 Megapixel rear camera and also has a 5 Megapixel front selfie camera. Here are some of the Camera sample images that you can observe. To recall, you can read more about the camera App and features in the earlier unboxing article.

Camera App

The camera App is rather bland with very few options and may suit users with basic needs; advanced users would have liked more options.

There are a couple of filters like – Sepia, BW and Aqua and also comes with modes like HDR, Slow motion, landscape, Flowers, backlit and portrait.

You won’t get a dual camera like portrait effect from the 10.OR E.

Indoor Camera Samples in Medium Light Conditions

Indoor Shots with artificial light are always subjected to some noise and is evident from the below picture. But camera works fine in the indoor conditions.

Camera Sample 10.OR E Camera Sample 10.OR E

Indoor Camera Samples in Good Light Conditions

You can see better details and background blurring in the below image as it is taken in bright light conditions compared to the above image.

Camera Sample 10.OR E

Outdoor Camera Samples in Good Day Light Condition

There is a good amount of details and color profile is also natural in outdoor samples. The camera at times suffers from over and underexposure, but if you are careful and focus it properly, you can click good images.

Camera Sample 10.OR E

Camera Sample 10.OR E Camera Sample 10.OR E

Does HDR Makes a Difference in Image Quality for 10.OR E – Yes it does, improves the image details and color profile.

Below image is without HDR – Compare the windows, trees, sky, and fence.

Camera Sample 10.OR E

Below Image is shot using the HDR mode on the rear camera – there is more detail in the image, less overexposure that was happening in the non-HDR image.

Camera Sample 10.OR E HDR

Let’s Check some of the Low Light and Night Images

The below image is shot at night in low light: there is significant noise in the image

Camera Sample 10.OR E

Night camera shots – There is a lot of lens flare, and camera reduces the shutter speed which adds to the blur. To minimize the blur you need steady hands or avoid clicking moving objects.

Camera Sample 10.OR E

Below Image was shot in very low light night environment.

Camera Sample 10.OR E

Summing up the camera performance: The Camera does well in broad daylight, outdoor conditions; the HDR helps a lot for landscape images and even portraits. Low light and artificial light shots have grain and noise that is acceptable at this price range.

It is an above average camera in my assessment.

Front Camera Photos

Selfies are average as 10.OR E comes with a 5-megapixel front camera. But I have seen worst images on some other 5 Megapixel camera phones, the 10.OR selfies are good if you are clicking them outdoors in the daylight. Indoor selfies in the artificial light are also passable.

However, the 5-megapixel camera can’t capture too many details and is also prone to noise and overexposure. Further,  the Outdoor selfies tend to be better, and it is better to use the camera in natural light.

Selfie Camera Sample 10.OR E

Also, there is a dedicated front flash that you can use to click selfies, and it works well under low light conditions.

Additionally, the camera App has a beautify mode that offers a couple of setting levels to increase the softening and beauty effects.

10.OR E image

Gaming Experience any Heating Issues?

The smartphone is powered by the Qualcomm Snapdragon 430 Octa-Core processor, but for some reason, the CPU Z shows it as Snapdragon 435. The processor has a clock speed of 1.4 GHz. There is Adreno 505 GPU that is no slouch when it comes to gaming performance.

I played a couple of games – my favorite Asphalt 8 at high settings. The game worked smoothly without any glitches.

10.OR E image

Also., I tested some of the smaller games like Sonic Boom and Minion Rush which posed no challenge for the processor. I am impressed with the gaming performance, it is flawless.

10.OR E image

But What about heating?

The 10.OR does not show any sign of heating after playing Asphalt 8 or the lightweight games. The phone just gets a little warm from gaming but is comfortable to hold during the gaming sessions.

Battery Life and Charging Time

Aforementioned, the 10.OR E does not feel too bulky in hand and is also quite sleek. The mobile comes with a hefty 4000 mAH capacity battery, and there is a 2A-5V charger bundled with the mobile.

After using it for ten days, I can conclude the battery holds the charge for a full day with ease, and there is no rapid battery drain issue.

It takes it’s own sweet time to charge as there is no fast charging support. You can expect a 0-100% charging in 2.5 hours. Addition of quick charging support could have made it a better deal.

10.or E Unboxing Hands

But I am pleased with the battery life on the device even compared to Mi A1 that I am currently using, and will post a review soon. Also, I have been testing the 10.OR G for last 2 days, and will also share the review with you guys soon.

Sound Quality

The speaker sound is average, not too loud.  There is one single speaker present at the bottom of the 10.OR E, near the micro-USB port. The sound output from the earphones, I used the Sennheiser PX 80 headphones, is also similar to most phones. The audio quality is decent, it is a pleasure to watch videos on Fullscreen with the headphones on.

10.or E Unboxing Hands On Design, Experience and Benchmarks

The 3.5 mm headphone jack is located on the top side; I usually prefer it at the bottom as there is less interference when you are watching a video.

Call Connectivity and Dual Sim

I used the phone with the Reliance JIO sim and it works fine. Only Sim card 1 works with the JIO sim as the other sim slot is not 4G VOLTE enabled. Initially, I added the sim to slot 2, and it didn’t work as intended.

But the sim works perfectly fine in slot 1, and you can add another operator sim to slot 2.

There is also a dedicated micro- card slot apart from the 2 sim card slots, an added advantage for many users.

Conclusion and Rating – 10.OR E

The 10.OR E comes with very balanced features. There are phones which will excel in one function and will be poor at others.

The 10.OR E does not focus on any single function but ticks a lot of right boxes.

Jack of all trades and master of none, sounds cliche but true for the 10.OR E. Here is our rating for the phone. The phone offers good value for money and has got outstanding user reviews.

The only concern some of the readers may have is after sales service from the relatively new brand in the market.

10 OR E Rating and Review

Thanks for Reading the Review if you have any queries, I would be glad to answer. Can read the unboxing Article – 10.or E Unboxing Hands On Design, Experience, and Benchmarks or can watch the below video for a more closer look on 10.OR E.

10.OR E Unboxing, Benchmark, and Design – Video


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