Updated 06/Aug/2016 – AMD has launched the new AMD Radeon RX480 graphics card at the computex yesterday and it is going on sale from 29 June 2016. We can expect the graphics card to go on sale in India sometime in July 2016.
Update 3-July-2016 – There is a little positive new for the Gamers , AMD has decided to cut the price for the AMD RX 480 by Rs. 2,000 in India. The huge backlash by the gaming community, especially PC Gamers in India has been successful to make a change. I think feedback from Gamers can help to reduce the price parity in India Vs. US. While I am full heartedly with gamers in this cause, and would from time to time communicate the same to both Nvidia and AMD executives in India. But more support we get from the Gamers more helpful it becomes.
The AMD RX 480 Price in US Vs the Price in India Before Price Cut and after price Cut compared.
|Graphics Card||Initial Price (Rs.)||Current Price (Rs.)||Price in US (Rs.)|
|AMD RX 480 (8 GB)||28990||26990||15410|
|AMD RX 480 (4 GB)||24990||22990||13333|
*1 USD = Rs. 67
Import Price Information (Source Zauba – Import/Export Portal) for the AMD RX 480 suggests that the graphics card is priced at Rs. 15,583 for the 8 GB version while another Gigabyte Card was imported at Rs. 17,170. These prices are much below the sales price. (Sales Margin + Taxes = 26990 – 15583 = Rs. 11407) a whooping 73% mark up on the graphics card import price.
Update 29-June-2016 – As dull-witted as it gets, The AMD Radeon RX 480 is launched for Rs. 28,990 in the Indian market. The 4 GB variant in the global market is priced at $199 and the 8 GB variant costs just $239.As we reported earlier, the Graphics card was available on MDComputers for Rs. 30,200 for the 8 GB variant and now is available for Rs. 27,200. Non of the large retailers have stocked it so far, Flipkart , Amazon or Snapdeal – the new AMD card is not even listed. We are appalled with the egregious pricing of graphics cards in India to the same extent as we were with the GTX 1070 and 1080 prices in India. We will keep you posted in case we get information for some cheaper deals on the RX 480.
Read – Benchmarks and Thoughts Below – Should You Buy the RX 480 in India?
AMD RX 480
Article (2nd June 2016) – The AMD Radeon RX480 is priced at $199 (Rs. 13,000) in the international market. The India pricing story can be a lot different and it can be launched close to Rs. 20,000 by brands like Sapphire and Asus. (this is what we expected for India).
Recently Nvidia launched the GTX 1080 and 1070 graphics cards based on the Pascal architecture. The GTX 1080 is on sale in India priced at Rs. 63,500.
Leaving the India pricing aspect aside the Radeon RX480 offers incredible performance for money and offers >5 Teraflops compute performance which is close to the AMD R9 390.
Considering the price if we are getting a performance which is faster than a GTX 970, it is going to be phenomenal upgrade for the PC Gamers looking for a graphics card in the Rs. 15,000 to Rs. 20,000 price range.
But it is also strange move for AMD to not launch a high end card based on the new Polaris architecture and 14 nm manufacturing process to compete with the GTX 1080.
Is AMD not looking to fight Nvidia for the high end graphics card market? We think they will launch some more high end cards in the near future to compete.
Dr. Lisa Su (president and CEO AMD) and Raja Koduri (senior vice president and chief architect of the AMD Radeon Technologies Group) took the center stage to share the vision of AMD and future of Gaming and VR at the Event.
Raj Koduri shared that they wanted to make the best and low cost graphics card for 250 million PC gamers who can buy them not only for playing games, but also for VR experience. The AMD RX480 is termed as the cheapest graphics card you can buy which is VR ready.
One very interesting fact he shared was that 84.5% of PC gamers buy a graphics card priced between the $100 to $300 price range and that is the price range where the AMD RX480 offers incredible value for money.
Raja Koduri took a dig at the Nvidia GTX 1080 and called it a expensive $700 solution for what can be achieved for $400 by cross firing the two AMD RX480.
He showcased the frame rates in the Ashes of Singularity running AMD RX480 in Crossfire Vs a Single GTX 1080 , and the cross fire was 4 frames ahead.
AMD RX480 Cross Fire Beats the Nvidia GTX 1080
Key Specs For AMD Radeon RX480
The AMD RX480 comes with > 5 teraflops compute performance and has 256 GB/s memory bandwidth and a 256 Bit memory.
The AMD RX480 is VR ready and comes with a very low power requirement of just 150 watts. It also supports the AMD Freesync technology and can work with the HDR 1.3/1.4 futuristic ports.
AMD RX480 built on the 14 nm FinFET process offers a 1.7X performance/watt Vs the older generation of AMD graphics cards.
Utilizing the Vulcan API as well as Direct X12 the new graphics card is ideal for 1080P gaming. Performance wise it will be above the GTX 970 and close to the AMD R9 390 as per the early estimates.
It looks like a very sweet deal from AMD for majority of Gamers with incredibly low price, never before so much power was available for the PC gamers in this price range.
We eagerly await the launch of the AMD RX480 in the Indian market and will update more about the new AMD card as the initial performance numbers flow in.
AMD RX 480 Gaming and Benchmark Performance
Rise of Tomb Raider – Performance is same as the Nvidia GTX 970.
Battlefield 4 – Performance is slower compared to the Nvidia GTX 970.
Crysis 3 – Performance is slower compared to the Nvidia GTX 970.
The Division – Performance is faster compared to the Nvidia GTX 970.
GTA 5 – Performance is slower compared to the Nvidia GTX 970.
Data Source – Anandtech, Techpowerup, and Pc perspective.
Is AMD RX 480 a Good Deal at 27k ?
I am not really impressed with the performance while the expectations set by AMD was very high, all early reviews states otherwise. It just matches the performance of a GTX 970 with current state of drivers. The Nvidia GTX 1070 is in it’s own league. While we were having an expectation of a performance close to a GTX 980 but the RX 480 falls short of that expectation by a mile.
We will wait for more matured driver updates from AMD to finally conclude , but again that will take a month or two. Also will have to check the performance with the updated drivers and OC ability to see how far can the card stretch the gaming performance.
If you are looking for an upgrade from a 380X or 380 , it is not going to be very significant. Add insult to the injury , the pricing also makes it a poor deal for the Indian buyers. It may be a great deal at $199 where you can get the performance of GTX 970 at just Rs. 13,000 but not in India at least.
The current pricing is also very similar to the Nvidia GTX 970 which is available for Rs. 26,000 in market. Also the noise levels and the temperatures reported for the reference cooler based cards are too high for comfort and may also have to considered before purchasing the RX 480 or more to wait for the custom cooler based cards.
At this price the Nvidia GTX 1070 is a much better option with additional 12K price tag and a much better driver eco-system and user experience. Also you should compare it the Nvidia GTX 1060 which is launched at a cheaper price in India.
Must Read – Nvidia GTX 1060 Specs Details Price India (23K)
It is definitely a great card for $199, probably too much enthusiasm and hype of reaching a GTX 980 caused some despair to Pc gamers. But if the price goes close to Rs. 18K to 22K then definitely the RX 480 is a great deal.
Are You Planning to Buy One share with me in the Comments Below !
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