Asus has launched 4 models for the new Zenfone 3 Series at a grand event in New Delhi termed as “Z3NVOLUTION” , Sonakshi Sinha the brand Ambassador for Asus India & Asus Global CEO Jerry Shin were also present at the event.
The smartphone is launched today on Flipkart and also on Snapdeal, Amazon too. The pricing for the Asus Zenfone 3 is going to be Rs. 21,999.
The Asus Zenfone 3 Series has got 4 new smartphones.
The Asus ZenFone 3, the ZenFone 3 Deluxe, and the ZenFone 3 Ultra and Zenfone 3 Laser were launched at the event. The Asus Zenfone 3 has gone on sale right away and can be bought now the other 3 models will launch later.
However the Asus Zenfone 3 Max was not launched in India at the event.
Asus Zenfone 3
Price Rs. 21,999
The Asus Zenfone 3 comes with all new glass and metal design and it is one of the most expensive Zenfone smartphones ever launched. Still remember the Zenfone 5 launch which came with 2 GB RAM for the first time and priced at Rs. 9,999, and it was crazy success in the Indian market.
Zenfone 3 has got a 5.5 inch Full HD diplay and a 3000 mAh battery. It is powered by the Qualcomm Snapdragon 625 just similar to Zenfone 3 laser and the storage options also are the same at are 32 GB, 3GB RAM or 64 GB, 4 GB RAM.
- Zenfone 3 with 3 GB RAM / 32 GB Storage Variant is priced at Rs. 21,999
- Zenfone 3 with 4 GB RAM / 64 GB Storage Variant is priced at Rs. 27,999
The Asus Zenfone 3 with 4 GB RAM and 64 GB storage also comes with a bigger screen size of 5.5 inches with FHD resolution and the battery capacity is also 3000 mAH.
The camera is also the same at the back with 16 mp shooter with Optical image stabalization and dual led flash and a 8 MP front shooter. The smartphone can record 4K videos and also has a very fast (0.03) second Auto focus system.
The other Key highlight is the 2.5D curved Gorilla glass protection both at the front and backside. The Qualcomm Snapdragon 625 is also impressive with 14nm latest manufacturing process.
Just like all the Zenfone 3 series smartphones it has finger-print sensor on the back with a glass and metal body. We expected the Price to be around 17K to 18K in the Indian market but is launched at more expensive price.
Read More about the Asus Zenfone 3.
Asus Zenfone 3 Laser
The next phone is Asus Zenfone 3 Laser which has a smaller battery but a great camera. It has the same 5.2 inch display but with a Full HD 1080*1920 resolution. It has a metal and glass body with a slim profile. It boasts of a 16 MP rear camera with laser/phase detection autofocus, OIS (4-axis), dual-LED (dual tone) flash .
It has a smaller battery at 2600 mAh and its powered by Snapdragon 625. The storage options are 32 GB, 3GB RAM or 64 GB, 4 GB RAM. It also has a finger-print sensor on the back and is priced at Rs. 18,999 in the Indian market.
Read More About – Asus Zenfone 3 Laser Offers Fast Auto Focus Camera
Asus Zenfone 3 Ultra
The Zenfone 3 Ultra is the biggest smartphone of all in the terms of screen size with 6.8 inch Full HD display. To keep the big display always on it has been powered by a huge battery too which is a 4600 mAh powerhouse. It has a more Powerful Snapdragon 652 processor under the hood and mighty storage option of 128 GB too.
Asus also claims that the Asus Zenfone 3 Ultra has one of the best displays and come with 95% NTSC color gamut.
It also uses a cutting edge Asus True2Life+ technology which essentially has a dedicated display processor like those found in the latest 4K UHD TVs. We are not sure yet how the Dual processor system (Snapdragon 652 and Display processor works) but that is what Asus says make the Zenfone 3 Ultra really special.
The front camera is a 23 MP shooter for the best photography experience. The device is too large to be considered a “phone” at 6.8 inch , it is more of a phablet with gorgeous display and pocket burning price tag of Rs. 49,999. (Oops more expensive than iPhone 6s and even the Samsung S7).
Asus Zenfone 3 Deluxe
First we are glad that Asus has brought the Fastest smartphone in the World to India. The Zenfone 3 Deluxe is the most powerful phone and comes with the next gen Snapdragon 821 processor. This is the first phone with Snapdragon 821 in India/world. The smartphone also comes with 6 GB of Ram just like the recently launched Oneplus 3. The Snapdragon 821 is reportedly 10% faster when compared to the Snapdragon 820 processor.
The phone has the same camera like the Zenfone Ultra at 23 Megapixel at the rear and there is a 8 Mega pixel shooter at the front. The display is 5.7 inch Super AMOLED Full HD and the premium built of the phone makes complete justice to the “ deluxe “ moniker of the phone. The finger-print sensor is right at the back under the camera. The smartphone is priced at Rs. 62,999 in the Indian market, it is higher than a Samsung Note 7 or more than double than a OnePlus 3, which looks like not a good move from pricing perspective.
The Zenfone 3 series will give the company the much needed boost to their aim of gaining significant market share in the fast growing Indian smartphone market. The smartphones if prices right can boost sales for Asus in India.The smartphones will be available just after the launch on major e-commerce websites or maybe through some retail stores too.
Asus Zenfone 3 Max – Not launched Yet
The cheapest phone of the bunch is the Asus Zenfone 3 Max. It has been termed as ” Max” because of its huge 4130 mAh battery which promises 2 day battery backup for long or heavy usage.The back of the mobile is bit curved for better ergonomics. It has a 5.2 inch, 720p display with an Octa-Core Snapdragon 615 chipset.
The phone will be having upto 3 GB of RAM and 32 GB of internal storage. It has a finger-print sensor on the back just below the 13 MP camera. It also has a 5mp camera on the front. The phone is expected to be priced around Rs 16,000 for the Indian market.
Key Specs Asus Zenfone 3 , Asus Zenfone 3 Ultra , Asus Zenfone 3 Deluxe
|Asus Zenfone 3||Asus Zenfone 3 Ultra||Asus Zenfone 3 Deluxe|
|Display||5.2 /5.5 inches 1080 x 1920 pixels||6.8 inches 1080 x 1920 pixels||5.7 inches 1080 x 1920 pixels|
|Dimensions||152.6 x 77.4 x 7.7 mm||186.4 x 93.9 x 6.8 mm||156.4 x 77.4 x 7.5 mm|
|RAM and Storage||32 GB, 3 GB RAM or 64 GB, 4 GB RAM||32/64/128 GB, 3/4 GB RAM||64/128/256 GB, 4/6 GB RAM|
|CPU||Qualcomm Snapdragon 625||Qualcomm Snapdragon 652||Qualcomm Snapdragon 821|
|Optics||16 MP rear camera and 8 mp front||23 MP rear camera and 8 mp front||23 MP rear camera and 8 mp front|
|Operating System||Android 6.0 Marshmallow||Android 6.0 Marshmallow||Android 6.0 Marshmallow|
|Battery||2650/3000 mAh||4600 mAh||3000 mAh|
|Expected Price||Rs. 21,999||Rs. 49,999||Rs. 62,999|
Key Specs Asus Zenfone 3 Max and Asus Zenfone 3 Laser
|Asus Zenfone 3 Max||Asus Zenfone 3 Laser|
|Display||5.2 inches 720 x 1280 pixels||5.5 inches 1080 x 1920 pixels|
|Dimensions||149.5 x 73.7 x 8.6 mm||149 x 76 x 7.9 mm|
|RAM and Storage||16 GB,2 GB RAM 32 GB,3 GB RAM||32 GB, 2 GB RAM or 64 GB, 4 GB RAM|
|CPU||Qualcomm Snapdragon 615||Qualcomm Snapdragon 430|
|Optics||13 MP rear camera and 5 mp front||13 MP rear camera and 8 mp front|
|Operating System||Android 6.0 Marshmallow||Android 6.0 Marshmallow|
|Battery||4130 mAh||3000 mAh|
|Expected Price||NA||Rs .17,999|
Initial Thoughts: Asus Zenfone 3 Series
Asus has improved a lot of things in the new Zenfone 3 series for all the smartphones. A more evolved glass and metal design and finish with most advanced Snapdragon 625 , 652 and even the latest Gen Snapdragon 821 Processor.
Usually, Samsung grabs the latest processor from Qualcomm and feature it in their devices ahead of pack, but not this time. I was secretly thinking of Samsung Note 7 coming with Snapdragon 821 and 6 GB RAM but Asus has beaten them in the Specs race.
But one real sore point which 100s of Asus Fans are upset about on Twitter and Facebook is the new Zenfone Series 3 pricing . Are they overpriced compared to the competition or previous Zenfone series ?
I think yes the pricing is on a higher side, though Zenfone 3 series come with the better build quality, camera and hardware, but Asus has long focused on affordability in India. Sudden change from a price conscious brand to premium probably is not an easy task.
If Samsung or Apple launch similar smartphones at this price , it will be easy to comprehend but for Asus fans, they want it cheaper and better at the same time.
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