The Asus Zenfone 3 and Asus Zenfone Ultra got unveiled today at Computex 2016 , in Taipei , Taiwan. The smartphones got unveiled along with the Zenfone 3 Deluxe as well as the transformer / Zenbook laptops. The event was presided over by the Asus Chairman Jonney Shih who also introduced other products like a cool looking robot known as ZenBo at the Event.
Asus Zenfone 3
Design – The Zenfone 3 comes with decent specs and more importantly has a new metal and glass body more like a One Plus X or the Samsung A7. The smartphone has a 2.5 D curve glass with Corning’s Gorilla glass 3 coating on the front and back of the device. The smartphone has the Zen’s signature concentric-circle pattern at the back.
Asus calls the design as “Zen design”.
The edges and corners are made of metal to add strength to the frame, a glass and metal body make it look stunning. The smartphone is 7.7 mm thin and it weighs 155 grams.
Performance – The Asus Zenfone 3 is powered by the Snapdragon 625 processor (Octa-Core SOC) from Qualcomm, which is made from the 14nm manufacturing process and comes with 4 GB Of Ram. There is adreno 506 GPU for playing games on the large display.
The processor is quite energy efficient and also has support CAT 6 LTE upto 300 MBPS data transfer speeds.
Camera – The Asus Zenfone 3 comes with a 16 Mega pixel camera with Sony IMX298 sensor and with optical image stabilization too. The camera comes with 6P largan lens and has f/2.0 aperture for capturing low light images. The auto-focus system is Trifocus like the Zenfone Deluxe utilizing laser , PDAF and continuous auto-focus. The camera can focus in 0.03 seconds as per Asus. It also has the Sapphire glass protection.
The Asus Zenfone 3 is capable of recording the 4K (UHD) videos. The front camera is also decent with 8 MP resolution and wide angle lens.
Display – The smartphones comes with 5.5 inch bezel IPS LCD display and Full HD (1920*1080) resolution, and is protected by the Corning’s Gorilla glass 3. It comes with thin 2.1 mm bezel and has 77.3 screen to body ratio.
Sound – Asus has integrated the Sonic sound technology in the Zenfone 3 which they use in the Zenbook laptops with 5 magnet speakers to have studio-grade 24-bit/192kHz playback audio quality .
OS & Storage – The Asus Zenfone 3 runs on the Zen UI 3.0 along with the Android Marshmallow 6.0 OS. The smartphone will be available in 32 GB / 64 GB and 128 GB variants with option to increase the storage to 128 GB using the Micro-sd card.
Connectivity – The smartphone comes with a fingerprint scanner at the back, there is a USB 2.0 Type C port at the bottom located between the speaker grills. The Asus Zenfone 3 has Dual sim support and is 4G LTE compatible.
Battery Life – The Asus Zenfone 3 comes with 3000 mAH battery capacity which is sufficient to run the device all day, considering Asus also has expertise in doing tons of software optimizations to extend the battery life.
Price and Colors – The smartphone is priced at $249 or Rs. 16,000, and may take a few weeks to launch in the Indian market. The smartphone is available in 4 colors – White , Black, Gold and Aqua Blue.
The Asus Zenfone 3 looks evolved and for good and it is more suited to high end smartphone buyers who are looking for best bang for buck. The price is also very reasonable and we will have to see the pricing in India when it gets launched.
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