Asus Zenfone Max With 3 GB RAM Price 12999 Launched (Full Review)

Asus launched the new Zenfone Max Smartphone with a faster processor and larger inbuilt storage in India couple of days back.

Watch Full Video Review at the End of Article (Update 04 June 2016)


#LiveUnPlugged Campaign – Along with the launch of new Zenfone Max Asus has signed Sonakshi Sinha as their brand ambassador in India for promoting the Asus Smartphone.

Asus Zenfone Max With 3 GB RAM Price 12999

There was a new Ads campaign launched by Asus “ LiveUnplugged”.  The commercial shows Sonakshi lending her Zenfone to a guy struggling to talk to someone with an iPhone. The video teases the low battery life of iPhone and emphasizes on the reversible charging feature of the Zenfone.

Both the smartphones are available for purchase on Flipkart from today.

The New Zenfone Max will come in two variants :

  • Zenfone Max 2 GB RAM with 32 GB storage and SD 615 – Price Rs. 9,999.
  • Zenfone Max 3 GB RAM with 32 GB storage and SD 615 – Price Rs. 12,999.

The older Zenfone Max was powered by the Qualcomm Snapdragon 410 processor and had 2 GB Of Ram with 16 GB of inbuilt storage.  The older Zenfone Max price is cut to Rs. 8,999.

The New Zenfone Max will be available in Blue, Orange and Black color variants. The colorful variants were not available earlier and may appeal to young buyers.



The Zenfone Max comes with a 5.5 inch IPS LCD display and has an HD resolution (1280*720) pixels. The display comes with Asus Vivid-display technology and has a blue light filter for protecting eyes during night time reading.


The smartphone comes with Octa-Core Qualcomm Snapdragon 615 processor clocked at 1.5 Ghz and Adreno 405 GPU for gaming. We recently reviewed the Zenfone Max older variant and found the performance decent while gaming and general tasks. With the upgraded processor it is going to be even better.

The smartphone comes with 3GB RAM / 2GB RAM and storage on both the variant is 32 GB. You can also expand the storage using a dedicated micro-sd card slot to 64 GB.


The Asus Zenfone Max comes with 13 Megapixel, f/2.0 aperture rear camera with pixel master technology. The front camera is a 5 Megapixel shooter with f/2.0 aperture lens and both the camera performs good even in the low light condition.  The Autofocus system used by Asus is based on the laser focus technology to ensure a faster focus.

Oddly, Asus has not included a fingerprint scanner on both the new devices.


One major plus in the new variant is the Android Marshmallow 6.0 which runs with the Asus Zen UI.

Battery Life & Connectivity

The smartphone has a very long battery life, in my experience it easily runs for 2 full days without need for a charge (older variant). The non-removable 5000 mAH battery capacity is the highlight of the device and now you can expect a snappier performance with the SD 615 processor.

The smartphone has Dual Sim support and also offers reversible charging, you can charge any smartphone using the reversible charging cable which comes with the Asus Zenfone Max. The smartphone also has support for 4G LTE as well as USB OTG.

Other Details

The Zenfone Max weighs 202 grams and has a thickness of 10.9 at the thickest point and 5.2 mm at the thinnest point.

The Zenfone Max is one of the largest battery life affordable smartphone with 3 GB Ram, and will excite some of the unplugged life believers.

The 2 GB RAM version priced at Rs. 9,999 is incredible value for money deal with excellent battery life and very capable rear and front camera.

Detailed Video Review Asus Zenfone Max Snapdragon 615 – 2 GB RAM Version

Unboxing Video Asus Zenfone Max Snapdragon 615 – 2 GB RAM Version

Sonakshi Asus Zenfone #LiveUnplugged Video Ad.

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