Asus is on a smartphone launching spree and is going to launch 2 more smartphones at the upcoming event IFA – Berlin (Consumer Electronics Fair).
Also, Asus CEO Jerry Shen revealed that Asus is going to launch the massive battery smartphone Asus Zenphone Max along with the digital zoom camera mobile the Zenphone Zoom at the event on 2nd September 2015.
Asus in the last couple of months has become very aggressive with the launch of the mobile devices. As the company wants to be a larger player in the mobile domain.
The recent launch was of Zenphone Go, Zenphone Selfie, Zenphone Laser and Zenphone deluxe. Prior to that Asus has launched 4 variants of the Zenphone 2 in the market.
Jerry Shen also shared that Asus plans to launch more models of Zenphone in the next year and want to increase the expected sale to 40 million smartphones next year. This year Asus is likely to sell around 21 million smartphones.
For starters, the Zenfone Max other than having a crazy 5000 mAH battery capacity also have some good hardware and software specs which may get users excited.
Powering the phone is a Qualcomm Snapdragon 410 64 Bit Quad Core processor clocked at 1.2 GHz. Additionally, it has 2 GB of RAM and runs on Android Lollipop 5.1.
The device supports 4G LTE network for high-speed data and also has support for the native 3G/2G network.
The smartphone has 5.5 inch IPC LCD HD screen with 1280*720 resolution. The internal storage is 8 GB /16 GB expandable upto 64 GB using a micro-sd card.
The smartphone has 13 MP rear camera with autofocus and flash, the front camera is 5 MP for clicking selfies.
Asus has not revealed the price for the Asus Zenfone Max but we can expect it to be close to $ 240 or Rs. 17,000 in the Indian market.
Asus Also plans to launch the Zenfone Zoom at the event which was earlier unveiled at the CES 2015. For imaging, it has a 13 Megapixel camera with optical zoom and a 5 MP front camera. Additionally, the camera has features like optical image stabilization and fast laser focus.
The Zenfone Zoom is similar to the Samsung Galaxy Zoom, launched last year as a pro-photography smartphone. However, found very few takers due to the large form factor. Nevertheless, consumers want the best of everything in slim, sleek device like the iPhone or the Samsung S6.
Furthermore, it has a 5.5-inch display and comes with the Full HD resolution. Lastly, the mobile will run on Android Lollipop out of the box.
Other than these 2 smartphones Asus plans to launch the new ZenWatch 2 and a UHD monitor at the event.