There are many reasons why it is hard to be LG or HTC in the smartphone world dominated by Samsung & Chinese brands like Xiaomi, Huawei and OnePlus.
There was a news today that LG is going to unveil the LG G6 at the MWC 2017. There was another related news that Samsung will unveil the Samsung S8 in late March or early April 2017. That meant LG has an advantage of going first to market, but no they don’t.
The LG G6 was rumored to come with latest Qualcomm Snapdragon 835 processor, but another Forbes report suggests, it may not (Why The LG G6 Won’t Have Snapdragon 835).
The report suggests Samsung would be using the Qualcomm’s upcoming Snapdragon 835 chipset for the Galaxy S8 and there will be a very limited supply of chips left for LG. Instead of the SD 835, LG will have to use the current fastest Snapdragon 821, which would not excite enthusiasts. The Snapdragon 821 is already present in phones like Google Pixel and OnePlus 3T.
By the time LG will release G6 in the market, the processor would have lived more than half of its flagship life cycle. Qualcomm new processor (835) which would be much faster, will be on the verge of getting released, and enthusiasts may not go for the LG G6.
Samsung is developing the Snapdragon 835 along with Qualcomm; this gives Samsung more bargaining power to utilize the chips early as per the report. Forbes may have said this now, but I pointed this when we heard that Samsung is making the Chip in collaboration with Qualcomm and it was alleged that Chip would power the Nokia P or Nokia 8. Snapdragon 835 Powered Nokia P – IS A Big Deal.
While HTC just launched the HTC U Ultra, the flagship for 2017, at least for the first half. It is powered by the Snapdragon 821. It seems both brands don’t have the type of bargaining power that Samsung has, neither they have the technology to create a cutting edge 10 Nm processor.
If they can’t compete at the top or stay innovative, it is going to be a tough battle. Especially when Chinese companies like Oneplus, Xiaomi, Huawei are making great devices for a much affordable price. HTC and LG are still keeping the prices higher even compared to Samsung, at times, it is a difficult strategy.
It is even more difficult in case of price sensitive and crazy specs markets, like India.
HTC and LG may have to do a lot of things to stay relevant for buyers, who are either looking for value for money or cutting edge devices in future.
*Though, the news for the use of Snapdragon 821 in G6 is published by Forbes; LG does not yet confirm it; we will get an update during MWC next month.
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