Being Smart – A New Brand of Smartphones by Salman Khan is coming soon, sounds interesting. As per a report published by Economic times, Salman Khan is venturing into the fiercely competitive smartphone market. The Sultan of Bollywood is planning to slam Nokia and Xiaomi in Indian market.
The report says that Salman khan who owns the clothing brand Being Human has registered a new trademark “Beingsmart” and is planning to extend the business from clothing to smartphones in the coming year.
Salman Khan owns the large apparel brand being human and the new brand – BeingSmart will also be managed by him and his family members. Additionally the report says they are looking for professional from rival companies like Micromax and Samsung – who have rich experience in mobile distribution sale and marketing.
The brand is expected to compete with the Chinese rivals – Oppo , Vivo and Xiaomi in the sub 20K price range. He has also selected the Chinese manufacturing plant and also selected the models which will run on Android OS.
Being Human donates the profits and it is expected that BeingSmart will also do the same. Being Human brand is licensed by Mandhana retail ventures which manage the stores in many Indian cities.
Salman and his sister Alvira are closely working with the Being Human brand and are likely to be key players in the new venture.
It will be interesting to see if the Salman fans make the new venture another 1000 Crore hit or it tumbles in the face of competition from Chinese tyrants.
Also, Sachin Tendulkar is also actively promoting the brand – Smartron tPhone – it is not clear if he has a stake in the company and how much does he hold in the venture. Recently an Indian brand called Centric has launched 4 new budget smartphones, we are expecting a lot more mobile brands to get launched in 2017 and 2018.