Microsoft has unveiled the new Lumia 540 which is going to be priced below Rs. 10,000. The smartphone model lies between the Nokia 535 and recently released Lumia 640. The new Lumia 540 bestows almost similar design from the previous generations of Lumia mobiles.
The smartphone is going to be priced below Rs. 10,000 and has a price tag of $150. It will be one of the best smartphone with a windows 8.1 platform under Rs. 10,000 in Indian market once it hit stores in May 2015.
Microsoft is raising the specs bar to counter the Androids who have ruled the specs war so far.
Earlier Lumia smartphones were too expensive with too little to offer to the buyers. Now Microsoft is focusing on gaining the smartphone market share in the Asian and developing countries by bring there A Game to Play .
The new Dual Sim Lumia 540 is going on sale in May 2015 and will be available in India, Pakistan, Bangladesh, Srilanka and other Asian Countries. The smartphone is priced at $ 150 (Rs. 9000) and will come in Cyan, Orange, White and Matte Black colors.
The New Microsoft Lumia 540 has a Qualcomm Snapdragon 200 Quad Core processor and 1 GB RAM and runs on the Windows 8.1 platform. These specs are very similar to the Motorola Moto E which is priced at Rs. 6,999 in the Indian market.
The smartphone will also get updated to the Windows 10 OS when Microsoft releases the new operating system in the late summer, in June or July 2015.
The smartphone has 8 MP Rear camera, which is a real positive move, Microsoft has been bundling, low resolution uninspiring 5 MP camera in Sub 10k smartphones. Recently when they launched the Lumia 638 which they pitched as the cheapest 4G smartphone. Lumia 638 is fitted with a 5MP camera and no front camera was included . The Lumia 540 has a brilliant 5 MP front camera which can make you look more gorgeous in selfies you take with close friends.
The Microsoft Lumia 540 has a brilliant 1280*720 pixels resolution with a 5 inch IPS Display screen. It is a high 294 PPI resolution screen which makes reading text sharp and easy. It is good to see Microsoft has finally responded well to competition as Yu Yureka , Lenovo A 7000 and Huawei Honor 4X all have the same 1280*720 resolution in the sub 10K segment.
The smartphone has a 8 GB internal storage which can be expanded to 128 GB using a micro-SD card. The Lumia 540 has 2G/3G/WIFI connectivity , however 4G is not included in the device.
The Design is very similar to the Lumia 640 or the Lumia 535 with the shiny plastic colorful back covers with Microsoft written at the back with a Windows Logo. The mobile has decent battery with a capacity of 2200mAh which is replaceable,
The smartphone measures 144 x 73.69 x 9.37 mm, and weighs 152 grams. The weight is okay, however I personally like thin smartphones, like Apple iPhone 6 measures 6.9 mm, Lumia 540 is bulky compared to my standards.
What do you think of the New Lumia 540, share in comments below….