Creo the Indian startup which is determined to offer a superior user experience launched their first smartphone today. Update 19 April – Creo Mark 1 is now available on Flipkart for Rs. 19,999.
Creo Mark 1 : A New Smartphone Each Month. The Motto says that you will have a new experience every month with regular updates.
Can Creo live up to the expectations ? Can they Carve a Niche for themselves in the over crowded smartphone market, only time will tell.
A New OnePlus Born in India
While I was thinking they would be going for the budget segment and will launch something around 8K to 10K, they have really surprised me.
Creo has been focused more on the software side more compared to running the rat race for best hardware on a cheaper budget.
Creo has tied up with Flipkart to sell the smartphone and it will be available for Rs. 19,999.
Key Specs and Features of Creo Mark 1
The Creo Mark 1 comes with a 2K (Quad HD Display ) with 2560*1440 resolution. The screen size is 5.5 inches and the display offers great 534 PPI. The screen is IPS LCD type and offers good viewing experience.
The smartphone is powered by the Helio X10 processor with 8 Cores and a clock speed of 1.95 Ghz.
The Helio X10 is also used in the LE 1S which got launched couple of weeks back on Flipkart.
Creo Mark 1 comes with 3 GB of Ram and has a 32 GB of internal storage. The smartphone also has a Dual sim slot which can be used as a hybrid slot to use the memory card (up to 128 GB) . There is no dedicated slot for the memory card.
The smartphone comes with 3100 mAH capacity battery which is decent to run the device all day. The battery also comes with fast charging feature.
Creo Mark 1 comes with 21 Megapixel rear camera with a Sony Sensor. The rear camera also has a fast phase detection autofocus with 0.5 secs focus time. The rear camera can record slow motion videos with Full HD 120 FPS.
The front camera is also decent with 8 Megapixel camera to click selfies.
The distinguishing feature for Creo Mark 1 is it’s OS which is named as FUEL OS.
The Fuel OS brings in lots of new customization and company says they will roll out new features every month to give the users a whole new experience.
5 Key Features for Creo Mark 1 – FUEL OS
1) Sense Search – The internal search on the Creo Mark 1 makes it easy to find files, phone book contact or apps. It is quite helpful as stock android don’t let you search for downloaded files from the search bar.
2) Retriever – Make your smartphones safer – The retriever function on the smartphone helps you trace your smartphone easily and also if a new sim is inserted it sends an email with the number details to your email address. Even if the smartphone is factory reset, the function still works.
3).Echo – It offers a voice message service to contacts calling you in case you are unable to attend the call.
4). Messaging Simplified – If you find your message inbox cluttered the FUEL OS makes it better with the classification of SMS from contacts , Businesses and others. It is a good solution and help to keep the service SMS from banks and other business in a separate tab.
5). Smart Roaming – It automatically selects the local sim and can be useful for buyers who frequently travel across states and use multiple sims.
CREO also has said for the first 2000 customers they can get the smartphone engraved with the text they wish to as depicted in the image below.
The smartphone has support for 4G LTE along with the native 3G and 2G. Surprisingly the Creo Mark 1 does not come with a fingerprint scanner which is these days coming with most of the mid-range Android smartphones.
CREO also said they are planning to have 106 support and service centers in 95 towns.