Asus launched the flagship Zenfone 5Z at the MWC 2018 in February 2018. Now the company has launched the flagship phone in India, exclusively on Flipkart.
Last week they had teased about the 5Z on the social media channels and confirmed the launch. All the specs and details were already known for the Zenfone 5Z, and the company has unveiled the official price today at an event.
However, Flipkart played the spoilsport and shared the price of all the three new Zenfone 5Z models on its website before the official launch.
Asus Zenfone 5Z comes in 3 Configurations and Prices in India:
- Base Model – 64 GB Internal Storage and 6 GB Ram – Price Rs. 29,999.
- Middle Variant – 128 GB Internal Storage and 8 GB Ram – Price Rs. 32,999.
- Higher Variant – 256 GB Internal Storage and 8 GB Ram – Price Rs. 36,999.
Notably, the Asus Zenfone 5Z is now the most affordable smartphone in India that comes with Qualcomm Snapdragon 845 Processor and has 8GB RAM.
The Asus Zenfone 5Z is launched with multiple launch offers. Firstly, credit and debit card users of ICICI bank will get flat Rs. 3000 discount on purchasing the mobile. So effectively you can buy the base version for Rs. 26,999 with the ICICI band discount.
Then, there is an offer from Jio with 100 GB additional data and a cashback of Rs. 2200. Also, Flipkart is offering ‘Complete Mobile Protection’ for Rs. 499 down from Rs. 2299. Moreover, the Asus Zenfone 5Z launch offer makes no-cost EMIs start from Rs. 3,333 a month.
The phone will start shipping starting 9th July 2018.
We have already made a detailed comparison of the Asus Zenfone 5Z and the OnePlus 6 both of which offer excellent value for money to the flagship buyers.
Key Specs and Details for the Asus Zenfone 5Z
The Asus Zenfone 5Z comes with a glass back design with the signature Asus concentric circles to create a unique reflecting surface. The edges are made from durable aero grade aluminum to keep the device.
The design is very similar to the Apple iPhone X from the rear side as it comes with Dual Vertical rear cameras. The phone measures 7.7 mm in thickness and weighs 165 grams.
However, unlike the iPhone, it has a fingerprint scanner at the back of the device. It has a 6.2 Inch IPS+ display that comes with 18.7:9 aspect ratio and has an incredible 90% screen to body ratio. At the front there is notch, but it is way smaller than the iPhone X.
Additionally, the display comes with Corning Gorilla Glass protection, 96% color gamut and has 550 nits maximum brightness.
The Asus flagship excels at performance and comes with the Qualcomm Snapdragon 845 Octa-Core processor with 2.7 GHz clock speed and Adreno 630 GPU.
The phone runs on the latest Asus Zen UI 5.0 along with the Android Oreo 8.0 to offer a fluid user experience. Aforementioned, the phone will come in 3 variants with storage starting from 64 GB.
Also, it uses the latest DDR4 ram to ensure the phone offers fast app opening speed.
For photography, it comes with Dual Pixel cameras at the back that has f/1.8 aperture and uses the Sony flagship IMX363 sensor. There are two 12MP cameras which come with 1.4-micron pixel size, 0.3-second PDAF, 120-degree wide angle, and 6P lens configuration.
Additionally, the rear camera promises 4-Axis OIS to ensure your photos are better in low light. The camera also boasts of Live Beautification, AI Portrait enhancements, scene detection, and timelapse videos.
What’s more, you can even record 4K (60 FPS) videos on the camera, and there is support for 240 FPS slo-mo videos at 1080P. At the front, there is an 8 Megapixel front selfie camera, which comes with f/2.0 aperture and has beautification features.
Sound – The phone comes with Dual speakers at the bottom and has a Dual NEX smart AMP for loud and clear audio. Additionally, the phone has triple microphones with noise cancellation, and there is DTS support for rich music experience.
Connectivity – There is Dual sim support which you can use with any 4G VOLTE or LTE sim. There is Bluetooth 5.0, NFC and with WIFI support for both 2.4 GHz and 5.0 GHz channels. Additionally, there is USB Type C Port at the bottom and a headphone jack.
Battery Life – The Zenfone 5Z comes with 3300 mAH capacity battery with fast charging support using a 9V, 2A, 18 Watts Charger. Also, Asus says there is AI charging which help you schedule the charging time to lengthen the battery life.
Face Recognition and Fingerprint Scanner – The phone offers both the technologies for quick access and secure unlocking. The fingerprint scanner is at the back and has a circular shape which is usually more ergonomic and efficient.
The price for the new Zenfone 5Z in India is aggressive, and the company is gearing to take on Oneplus and Huawei (Honor 10) which are quite popular in the 30k to 40k price segment.
With the launch of Asus Zenfone Max Pro M1, Asus has changed its pricing strategy from premium to affordable. A difficult lesson for the brand in India, and comes after the launch and failure of expensive phones like Zenfone 3, Deluxe Ultra, etc, in the market.
Indian buyers want value for money offering, and Xiaomi has proved that how a brand can become a leader in this market playing the price card rightly.
Asus has learned its chops, and now it is time for some action in the high-end segment. I have asked Asus for a review unit, and most likely we will post a detailed review for the new Zenfone 5Z in the coming days.
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