Creo Mark 1 smartphone to launch on April 13 , and it comes with different positioning compared to the Chinese brands who have marveled the formula of selling high-end specs mobiles online in flash sale.
The Bangalore based Indian startup company Creo is ready to launch its smartphone in two weeks, meanwhile the company’s CEO had made some bold claims about its new smartphone business,
The name Creo is new to indian smartphone market, but the brand already made some plug n play device similar to the Google Chrome cast. And now it’s getting into the smartphone industry.
CREO secured $3 Million in a funding round from Sequoia Capital, Beenext Ventures and India Quotient.
CREO MARK 1
The Creo Mark 1 is the first smartphone from this company and its not just another re-branded Chinese smartphone. Company claims that the Creo Mark 1 will get regular software updates as its distinguishing feature, they are not going into the specs war with other Android smartphone makers.
A new smartphone every month
The key to success for Creo will be great user experience and software enhancement to deliver best possible user experience.
The Creo Mark 1 appeared online with a slogan “a new smartphone every month” which literally means a new feature every month, unlike other OTA software updates, the updates are not just skins and apps, the company will be providing features that are not present in stock Android.
The updates will be enhancing the existing OS features, and keeps the stock experience un-altered. Creo claims that they provide features that are not found in any other Custom OS, like Cyanogen or MIUI.
The software updates will be based on user feedback, from the user community. If Creo keeps up its promises, the company will get a better space in the highly competitive smartphone business, since user experience plays an important role to win and hold on to customers.
Apart from monthly software updates, the company is also providing custom text engrave option on the smartphone’s metal frame; Motorola also provided custom engraving for its Moto X smartphone in the past.
CREO has been getting praise for it’s unique strategy, and it stands out from the crowd, where most of the smartphone makers who makes OTA update a barren feature on their devices.
The Creo Mark 1 is a smartphone for power users who seeks the most out of their smartphone and with this one they may not need a Root access.
The smartphones specs still remains unknown, there are some rumored spec leak about the smartphone, which suits a upper Mid-range category.
Creo said that its focus is less on hardware side, the leaks were hard to be believed the company itself disagreed with those specs that were leaked some days before. We will update once there is some reliable information on the smartphone hardware specs.
But the teaser video shows the phone is having a Metallic frame, and glass finish for the back, the custom engrave option would be done on the smartphone’s frame.
The company is also doing a contest on its official website, which provides Rs. 2500 worth Flipkart voucher for the best Engrave Quote. We expect that the smartphone will go on sale on Flipkart this month.
It is too early to say much about the company and how much they can deliver on the big promises they are making to the buyers. All will be known in some more weeks.
Video For Creo Mark 1
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