HTC Desire 728 4G LTE OctaCore Smartphone Unveiled

HTC Desire 728 Launches in China, Can Come to India Soon

HTC has launched a new smartphone in China quietly. It is a mid-range mobile and will cater to the buyers looking for an affordable branded smartphone.

Update – The new HTC Desire 728 smartphone will go on sale in the Indian market starting the first week of November 15. Moreover, the phone is now listed on Flipkart and is available for Rs. 17,000.

HTC Desire 728 4G LTE OctaCore Smartphone Unveiled


The design is neat and straightforward; it misses the large signature speaker grill of the HTC smartphones. The Camera sensors are not very large, and both front and rear camera don’t bulge outward much.

The mobile is made from poly plastic material and has an HTC Logo on the back.

It comes with a metallic edge frame to add some style to the otherwise bland look.

Overall a simplified design, with slightly thicker bezels and without a physical home button.

Notably, the phone has 7.87 mm of thickness which is good, and it only weighs 153 grams.


Further, the smartphone is powered by an Octa-Core MediaTek 6753 Processor clocked at 1.2 GHz.  The processor is mid-range and packs almost the same performance like the Qualcomm Snapdragon 410.


The new HTC Desire 728 will go on sale in mid-September in China. There are no details available for the smartphone to get launched outside of China or India. (I have updated the post and shared the India launch details of HTC Desire 728).

The phone runs on the latest Android OS 5.1 along with one of the best Android UI on any mobile – the HTC Sense UI.

The HTC Desire 728 has 2 GB of ram that is ideal to run the latest Android OS and to play games.

Display and Battery

The smartphone has a large 5.5-inch display with HD 1280*720 resolution.  The rear camera on the Desire 728 is a 13 MP shooter with autofocus and led flash. The front camera of the device comes with a 5 MP selfie camera to click adorable pictures.

The battery capacity of the Desire 728 is 2800 mah that is more than sufficient to whole last day, considering other specs and energy requirements.

HTC Desire 728 4G LTE OctaCore Smartphone Unveiled

Further, the HTC Desire 728 has 16 GB of inbuilt storage, and it can be expanded to 2 TB using a micro-sd card.

Additionally, the smartphone offers 4G LTE connectivity along with the native data connectivity support for 3G and 2G.

Lastly, the device also offers the Boomsound technology and Dolby audio like other HTC smartphones.

To sum it up, It is quite similar to the HTC Desire 820 G that is available in the Indian market. However, the 820 G has a slightly better processor and even a better 8 MP front camera.


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