HTC Makes a Comeback in India after one year of Closure
HTC after closing down India operations last year in July is making a comeback with the launch of a new mobile on Flipkart today.
We are living in strange times.
HTC closed down the shop last year and wrapped up India operations due to bleak future prospects.
Here is a Tweet from the Brand about the new beginning:
Hello India! Our journey of innovation continues.
— HTC India (@HTC_IN) August 12, 2019
There is extreme competition in the smartphone market in India and a lot of brands are finding it difficult to have a foothold.
There are examples like Sony, Le Eco and several others who have shut shop. All of the Indian mobile brands like Karbonn, Micromax, Lava, Xolo, and Intex are struggling to stay afloat.
Chinese mobile brands like Oppo, Vivo, Xiaomi, Realme, Infinix are making it difficult for other brands to run a profitable business.
Nevertheless, it is great news for HTC fans that the company is making a comeback and will start selling new mobiles. But for the brand, it is going to be a herculean task to win back the customer’s trust and market share.
HTC Launches Wildfire X With Triple Cameras on Flipkart Price Rs. 10,999
HTC Wildfire X is the latest offering from the brand is launched on Flipkart for a price tag of Rs. 10,999. It is already listed on Flipkart but is yet to go on sale.
The Wildfire X comes with a modern design and has a waterdrop notch display and a polycarbonate build.
There are two variants launched on Flipkart:
- Wildfire X – 3 GB Ram and 32 GB storage – Price Rs. 10,999
- Wildfire X – 4 GB Ram and 128 GB storage – Price Rs. 13,999
The Dual-Sim mobile comes with a 6.22-inch HD+ display (1520*720) pixels and has a 19:9 aspect ratio.
Powering the device is the humble Media-Tek Helio P22 Octa-Core processor with a clock speed of 2.0 GHz.
Additionally, we have either 3 or 4 GB of Ram. The storage is massive on the higher variant and you can even expand it using the hybrid sim card.
Further, it runs on the Android 9.0 Pie OS. So far the listing on the Flipkart doesn’t say that it gets the HTC Sense skin or is a vanilla Android offering.
The Wildfire X comes with Triple rear cameras, with the primary sensor using a 12 MP lens. The second lens has an 8 MP lens that comes with 8X hybrid zoom and the third lens works as a 5 MP depth sensor.
At the front, there is an 8 MP fixed-focus selfie camera.
There is a 3300 mAH capacity battery that comes with a 10 Watts Charger. Also, we get a 10 Watts Charger to charge it quickly.
Lastly, there is a USB Type C Port and 3.5 mm headphone jack.
Publish Date – 19-July-2018
HTC Quits India – Full Story Why it Happened?
As per the latest report by Economic Times, HTC is planning to pack up operations in the Indian market. The Indian market has become hyper-competitive due to the invasion of Chinese brands such as Xiaomi, Oppo, Huawei, OnePlus, and Vivo.
As per the report, HTC India head Faisal Siddiqui, sales head Vijay Balachandran and product head R Nayyar, have resigned from the company or most likely are asked to go.
Further, there are about 70 to 80 employees who are also asked to leave the organization with some exceptions like the current CFO. HTC is packing the operations of mobile division and has already stopped production of mobiles in India for almost a year.
Recently, the brand launched the Desire 12 and Desire 12+ in the market with terrible specs and very high price. These were also received poorly in the market and with the availability of cheaper phones from Xiaomi and other brands, HTC was finding it hard to compete in the market.
There are more troubles for HTC India as there are several crores of payment which the company owes to the distributors. Also, there is a huge amount of stock in the market and with distributors which need to be liquidated.
I am still not clear if the company will continue to run the service centers or will wind up operations fully. And there are even questions like what will happen to the service support for existing handsets in the market.
Notably, the HTC distribution chain in India is managed by Optiemus Group firm MPS Telecom and Link Telecom. Adding to the woes, globally HTC is doing badly, as the company reported a drop of 68% in the earnings on the year to year basis, and plan to cut off 1500 Jobs.
So all I can say is, it is best for customers to buy phones from other brands and leave HTC for the moment till there is more clarity from the brand.
HTC is not the first victim of hyper-competition brands like LeEco, which once looked promising, failed to survive. LeEco has also packed operations in India owing to financial troubles back home and stiff competition in the sector.
Also, the ET report points out that they will continue to sell the HTC VR headset in India, but that is a negligible business in comparison to the mobile division.
Chinese companies are ruling the Indian mobile market and several players like Micromax, Lava, Xolo or Intex are facing the brunt. It is not unlikely we may see more closedowns in the coming months from some more brands.
One of the main reason for HTC not able to do well in the Indian market was a failure of the brand to offer better products at lower prices.
It continued too long with the same old strategy and rivals managed to get the upper hand.
LG is yet another brand which is doing poorly in the market and is struggling in the country. The falling prices of smartphones, cutting the margins for distributors and retailers is leading to a major shift in sales from offline to Online.
Recently, Oppo unveiled the low-cost RealME brand to counter Xiaomi which has more than 60% share of the online market. Further, brands like Asus have already changed the pricing strategy and become affordable with the launch of Zenfone Max Pro M1 and the Asus Zenfone 5z.
The mantra to survive and compete with Xiaomi in India is low-cost products, with great specs. Also, you need to kill the middleman (retailer and distributors) to make sure the products are affordable for the end buyer. Online is the way to go for brands if they want to compete with Xiaomi.
Read More Below – Why it is So Hard to Be HTC or LG?
There are many reasons why it is hard to be LG or HTC in the smartphone world dominated by Samsung & Chinese brands like Xiaomi, Huawei and OnePlus.
There was a news today that LG is going to unveil the LG G6 at the MWC 2017. Also, there was another related news that Samsung will unveil the Samsung S8 in late March or early April 2017. That meant LG has an advantage of going first to market, but no they don’t.
The LG G6 was rumored to come with latest Qualcomm Snapdragon 835 processor, but another Forbes report suggests, it may not (Why The LG G6 Won’t Have Snapdragon 835).
The report suggests Samsung would be using the Qualcomm’s upcoming Snapdragon 835 chipset for the Galaxy S8 and there will be a very limited supply of chips left for LG. Instead of the SD 835, LG will have to use the current fastest Snapdragon 821, which would not excite enthusiasts. The Snapdragon 821 is already present in phones like Google Pixel and OnePlus 3T.
By the time LG will release G6 in the market, the processor would have lived more than half of its flagship life cycle. Qualcomm new processor (835) which would be much faster, will be on the verge of getting released, and enthusiasts may not go for the LG G6.
Samsung is developing the Snapdragon 835 along with Qualcomm; this gives Samsung more bargaining power to utilize the chips early as per the report. Forbes may have said this now, but I pointed this when we heard that Samsung is making the Chip in collaboration with Qualcomm and it was alleged that Chip would power the Nokia P or Nokia 8. Snapdragon 835 Powered Nokia P – IS A Big Deal.
While HTC just launched the HTC U Ultra, the flagship for 2017, at least for the first half. It is powered by the Snapdragon 821. It seems both brands don’t have the type of bargaining power that Samsung has, neither they have the technology to create a cutting edge 10 Nm processor.
If they can’t compete at the top or stay innovative, it is going to be a tough battle. Especially when Chinese companies like Oneplus, Xiaomi, Huawei are making great devices for a much affordable price. HTC and LG are still keeping the prices higher even compared to Samsung, at times, it is a difficult strategy.
It is even more difficult in case of price-sensitive and crazy specs markets, like India.
HTC and LG may have to do a lot of things to stay relevant for buyers, who are either looking for value for money or cutting edge devices in the future.
Click Next Below to read about Some Old HTC Flagship Mobiles