HTC Drops Price for the HTC U-Play and Ultra By Rs 10000

HTC launched both the smartphones in India on 21st February 2017, while both the devices were unveiled globally on 13 January 2017.   The U Ultra was priced at Rs 59,000 and the U-Play was Priced at Rs. 39,000 now both the smartphones have got a price cut.

HTC U Ultra and U-Play went on sale in the month of March and April and within a month both the smartphones have got a price cut. It is irrational and absurd for the brand to launch the smartphones first at astronomical prices while knowing they don’t stand a chance against competition and then offer massive price cuts.

In fact, it is worse for their loyal fans who buy the device at launch and after a month when price cut happens, realise they should have waited. Samsung used to do this a lot till Samsung S7, but they kept the price same for almost 6 months. Apple also mostly maintains the launch price.

The U Ultra was priced at Rs 59,000 and the U-Play was Priced at Rs. 39,000 now both the smartphones have got a price cut.

The HTC U-Play is now available at Rs. 29,000 while the HTC U Ultra is retailing at Rs. 50,900. You can read more details below about the HTU U Play, U-Ultra launch,  features and specs.

HTC U Play

HTC U-Play is the smaller smartphone HTC unveiled today. The smartphone comes with more Humble specs and will have a lower price compared to the U Ultra.

HTC U Play Price Drop

The HTC U Play comes with an FHD 1080P resolution display and has a 5.2-inch display which offers 401 PPI screen density.

The smartphone comes with Helio P10 Octa-Core processor clocked at 1.8 GHz. The smartphone will be available in 2 variants 3 GB Ram and 32 GB storage and the second variant comes with 4 GB Ram and 64 Gb storage space. The internal storage is expandable upto 2 TB using the micro sd card.

The rear camera comes with 16 Megapixel lens and has optical image Stabilisation. The camera comes with  BSI sensor, F/2.0 aperture and Dual Led flash.

The front camera is also decent and offers 16 Megapixel resolution, a treat for the shutterbugs.

The smartphone comes with USB Type-C port, Fingerprint scanner and 4 G VOLTE connectivity.

HTC U-Play has 2500 mAH battery capacity which also looks mediocre considering other specs of the device. The smartphone weighs 145 grams and has 7.99 mm thickness.

Though it is always difficult to price it cheaper for brands like HTC, Sony and LG we wrote about that in a related article –  Being HTC and LG is Hard In Fiercely Competitive Smartphone World.

HTC U Ultra and HTC U Play went on sale in India on 6th March 2017.

Pricing – The HTC U Ultra is launched at an MRP of Rs 59,990 which is at par with the Google Pixel smartphone. However, HTC has kept the price of  U-Play at Rs. 39990. Both the smartphones will be available in 4 colours – Blue,  Pink, White and deep black.

HTC U Ultra

Let’s get to the basic specs of U Ultra. HTC U Ultra is the flagship device which comes with a large Dual display, there is 5.7-inch display, protected with Gorilla Glass 5 and comes with IPS LCD 5 display with Quad HD resolution (2560*1440). Above the main display, there is a tiny 2.0-inch panel with 1040×160 pixels resolution.

It is quite similar to the LG V20 tickle display. The small display shows notifications, weathers and other information. The smartphone comes with 64 GB or 128 GB of internal storage.

The smartphone is powered by the Qualcomm Snapdragon Quad Core 821 processor clocked at

2.1 GHz. It comes with 4 GB of Ram for both 64 GB and 128 GB variants. The storage can be expanded to 2 TB using the micro sd card.

HTC U Ultra Smartphone

The smartphone has a fingerprint scanner at the front embedded in the Home button.

The smartphone comes with a 12 MP rear camera with 1.55-micron lens with ultra pixels to absorb more light. The camera is accompanied by laser autofocus and supports 4K video recording with Optical Image Stabilisation and Dual Led flash.

There is a 16 ultra pixel front camera to click selfies.

The smartphone comes with NFC, USB Type C, 4G VOLTE and dual sim support. The device has 3000 mAH battery capacity which seems small considering screen size, though it has support for Qualcomm Quick Charge 3.0.

The HTC ultra weighs 170 grams and has a thickness of 7.9 mm.

Let’s Check some of the best Features for the HTC U Ultra and HTC U-Play.

Best Features for HTC U Ultra and U Play

HTC Sense Companion – The smartphones are futuristic as they come with HTC sense companion, a new AI ( artificial intelligence) assistant. The Sense companion can help you remember when to charge your phone, offer app recommendations and even suggest restaurants in an area you are visiting. The sense companion is another version of we can say Siri or Google Assist, Honor AI we have seen on the Honor Magic.

HTC U Ultra

3.5mm Jack – The smartphone also skip the conventional 3.5 mm jack and use the USB type C port for music, like the iPhone 7, Moto Z and HTC Bolt.

Liquid Surface Design – The third major change is the design, gone is the supreme metallic built, replaced with a glass and metal design, similar to the Samsung S7.  The rear glass design is referred as liquid surface glass design. It looks quite glossy and slippery, even more than the S7 edge.

HTC U Ultra And HTC U Play

HTC U-Sonic – The last notable feature is the U-Sonic which adapts to your listening behaviour and offers incredible sound experience by adjusting the playback based on the inner shapes of ears using an ultrasonic sound technology. I told you HTC have made futuristic smartphones.

HTC U Sonic

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