iVoomi has launched two new smartphones in the Indian market- the Me4 and Me5. Both the smartphones are aimed at entry-level buyers, and iVoomi, being a Chinese brand has priced the smartphones competitively.
For example, the iVoomi Me4 costs just Rs. 3,499, and offers decent specs, while the iVoomi Me5 has a price tag of Rs. 4,499. Possibly, the iVoomi Me4 is the cheapest smartphone to run Android 7.0 Nougat out-of-the-box. And the iVoomi Me5 also comes with Android Nougat, which is one of the USP of both the phones.
Unlike other smartphone brands such as Xiaomi, Vivo, or Oppo who are looking for an upper hand in the mid-range segment; iVoomi believes that the entry-level smartphone market in India still don’t have good smartphones, which is a reason for the company to focus heavily on this segment.
And they’re successful in achieving that. They previously launched the iVoomi Me1 and Me1+ (iVoomi Me1+ Offers 5 Inch Display 3000 mAH Battery 4G VOLTE) at really affordable rates and good features.
Xiaomi has the Redmi range of series, while Vivo has successful V series, and Oppo has F series of smartphones. And iVoomi is making a mark in the Indian smartphone market with the Me series of phones. Already, the brand has released three smartphones to the Indian market, which were successful for most extent.
Now with the iVoomi Me4 and Me5, the Chinese company is becoming an entry-level market king because the devices offer excellent specifications for the asking price.
iVoomi Me4 Specs and Details
The iVoomi Me4 is a 4.5-inch FWVGA display smartphone priced at Rs. 3,499. This dual SIM smartphone has support for 4G LTE and VoLTE to use the Reliance Jio SIM card. The phone is powered by an unspecified quad-core chipset, paired with 1GB of RAM and 8GB of internal storage, which is expandable up to 32GB with a microSD card.
Other specifications of the phone include a 5 MP rear camera and 5 MP front-facing camera. The device runs Android 7.0 Nougat and has a 2000mAh battery. The phone will be available in three colours- Champagne Gold, Slate Grey & Midnight Black.
iVoomi Me5 Specs and Details
The iVoomi Me5 is the bigger smartphone of the two with a 5-inch HD display and is internally powered by a quad-core Spreadtrum chipset. The chipset is accompanied by 2GB of RAM and 16GB of storage with support for storage expansion via microSD card.
This dual SIM smartphone also boots Android Nougat and comes with 4G VoLTE support. The Me5 has an 8MP camera at the back, clubbed with a 5MP front camera. The package is backed by a 3000mAh battery.
Commenting on the launch, Mr. Ashwin Bhandari, CEO, iVoomi India said “We are glad to launch the extension of our Me Series Smartphone Me 4 and Me 5. We have partnered with Flipkart as exclusive online retail partner for the products due to their strong penetration across Tier-2, 3 and 4 cities.” He further added, “The idea was to efficiently reach out the widest consumer base across the target geography. iVoomi has been climbing up the ladder of success worldwide over the past 15 years with its strong proposition of innovation and value for money products.”