Latest Phones From Kult – Beyond and Impulse (Amazon Exclusive)

Here is a unique name for a smartphone “Kult Beyond.” It is an Indian brand that is launching a new smartphone on Amazon India exclusively on 18th August 2017, priced at Rs. 6,999. The brand wants to create a Cult following hence named it as Kult Beyond. (not cult beyond).

Update Next Sale – In the first sale the smartphone got sold out on Amazon in a frenzy. The smartphone will next, go on sale on 28th August on Amazon India. The brand has already started taking registration for it.

Kult Beyond Amazon Launch 19 Aug Price Rs 6999 (Specs and Details)

Kult Beyond Specifications and Features

The Kult Beyond boasts of some nifty features for the price. Although, the key highlight is its 13 Megapixel rear camera that comes with Dual tone LED flash and a faster autofocus system, according to the company.

The mobile also boasts of a 13 Megapixel front selfie camera for clicking life like selfies and make video calls. Additionally, the front selfie camera comes with a dedicated flash.

The smartphone comes with a Quad Core processor clocked at 1.3 GHz along with the Mali T720MP1 GPU that we think is going to be Mediatek 6737 processor, used in several budget phones.

Moreover, it has 3 GB ram and 32 Gb of storage that can be further expanded by 32 GB using the micro-sd card slot. The Kult Beyond comes with a 5.2 Inch IPS LCD display with Incell technology and even has a curved glass at the top of the display panel.

Kult Beyond Amazon Launch 19 Aug Price Rs 6999 (Specs and Details)

Further, it offers the latest Android Nougat 7.0 along with a decent 3000 mAH capacity battery to ensure all-day usage.

Lastly, there is Dual sim support, and the mobile has connectivity options like 4G LTE, VOLTE, Bluetooth, and WIFI. Additionally, the smartphone comes with a Fingerprint scanner at the back of the device for quick unlocking and improved security.

The Kult Beyond looks like a complete package though little is known about the brand at this stage will keep you updated as more information flows from the brand.

Full Specifications Kult Beyond Smartphone

  • Display Size  – 5.2 inch IPS HD (1280*720) display
  • Offers – 270 PPI.
  • Performance –  MediaTek 6737 Clock, Mali T720 MP1, 3 GB Ram.
  • Camera – Both Rear and front 13 MP camera.
  • Storage – 32 GB onboard. expandable upto 32 GB.
  • Operating System  –  Android Nougat 7.1
  • 4G and Volte support.
  • Battery Size – 3000 mAh.
  • Price $110 or Rs. 6,999
  • Amazon Exclusive.

About Kult Mobile Company 

Kult is an India based company and will be going with their first major launch on Amazon platform. The Kult brand belongs to Optiemus group, which also has a licensing agreement with BlackBerry to design, manufacture, market and distribute BlackBerry-branded devices in India, Sri Lanka, Bangladesh, and Nepal.

However, there is very little knowledge about the Kult brand at this point. But they have a website that has a Saidulajab, New Delhi address for the company.

Oddly, there are website links that are not working. Besides, we have asked Amazon for more details about the brand.

Kult Beyond Compared Top Phones – Xiaomi Redmi 4 and Moto C Plus

You can read a full detailed comparison between the three super smartphones priced below 7000 Kult – Beyond Vs Xiaomi Redmi 4 Vs Moto C Plus Comparison.

The Kult Beyond in comparison to the Redmi 4 has an advantage regarding – extra storage, more ram, a better 13 MP front camera, and runs on latest Android Nougat. While the Redmi 4 comes with an Octa-Core Snapdragon 435 Processor with Adreno 505 GPU and a massive 4000 mAH capacity battery that makes it formidable.

The Moto C Plus is no match for the Kult Beyond apart from having a large 4000 mAH capacity battery. Notably, Moto and Xiaomi are reliable brands and have service and sales support in India. On the other hand, Kult is a relatively new brand with no details of service centers and after-sales support.

Kult Beyond Vs Xiaomi Redmi 4 Vs Moto C Plus Comparison.

In this post, we are doing a comparison between the new sensation Kult Beyond, with the two crowd favorites, Moto C Plus and the Xiaomi Redmi 4.

The Kult beyond is yet to launch in India but a lot of readers have shown interest in the smartphone. It is from an unknown Indian mobile maker who has mentioned an address of New Delhi on its Website. There is no more information available at this stage about this mysterious phone maker who is taking on the Chinese manufacturers by a storm.

All the three Phones are available for Rs. 6,999 and offer good value for money. Let’s try to find out the specs difference and which one is a better choice.

Kult Beyond

Kult Beyond Vs Xiaomi Redmi 4 Vs Moto C Plus Comparison

Xiaomi Redmi 4


Kult Beyond VS Xiaomi Redmi 4

The Kult Beyond is definitely a specs monster that comes 5.2 inch HD Display in comparison to a 5.0 Inch HD display from Xiaomi Redmi 4.

In the processor department, the Xiaomi Redmi 4 definitely have an edge with a much faster Octa Core 64 Bit Qualcomm Snapdragon 435 processor clocked at 1.4 GHz and Adreno 505 GPU.

Besides, the Kult Beyond draws power from a humble Mediatek 6737 Processor and the Mali T720 MP GPU. It is less powerful in comparison to the Snapdragon 430 of Xioami Redmi 4.

Additionally, the Kult Beyond comes with 3 Gb Ram and the Xiaomi Redmi 2 offers 2 GB RAM. The storage is also high on the Kult Beyond 32 GB in comparison to 16 GB on the Redmi 4. Not to mention, you can add upto 128 GB memory card on the Redmi 4 in comparison to 32 GB on the Kult Beyond.

The Xiaomi Redmi 4 comes with the Android Marshmallow 6.0 OS while the Kult beyond has Android Nougat 7.0.

For imaging, the Kult Beyond comes with 13 MP front selfie camera and a 13 MP rear camera whereas the Redmi 4 offers 13 MP rear and a 5 MP front selfie camera.

Both phones support 4G LTE and Volte and even have a fingerprint scanner.

Lastly, the Kult Beyond has got a 3000 mAH capacity battery while the Redmi 4 boasts of a 4000 mAH capacity battery.

Verdict Kult Beyond Vs Xiaomi Redmi 4 Which is Better

Kult Beyond comes with the better camera, larger display, latest OS, 3 GB RAM and larger storage. On the other hand, Xiaomi Redmi 4 has a better processor and GPU and a larger battery.

It is a strenuous battle, and if Kult beyond can offer decent camera quality and performance it can be a better offering. Notably, it is a new player in the market and there are no details about service and distribution whereas Xiaomi is a tested and trusted brand in India.

Kult Beyond Vs Motorola Moto C Plus

Moto C Plus and Moto C Unveiled Specs Price Images

Read More about the Moto C Plus Here

Next, let’s compared the Moto C Plus with the Kult Beyond.

Kult Beyond Vs Motorola Moto C Plus

First and foremost, the Kult Beyond comes with a 2.5D curve glass 5.2 Inch display with HD resolution. Besides, the Moto C Plus comes with a 5 Inch HD display.

The processor on both the phones is similar and we can expect a similar performance.

Both the mobiles run on the Latest Android Nougat OS. Additionally, the Kult Beyond comes with 3 GB of Ram whereas the Moto C Plus comes with 2 GB RAM. Also, the storage is 32 GB on Kult Beyond while the Moto C Plus offers just 16 GB of internal storage.

For photography, the Kult Beyond wins easily and offers a 13 MP front and 13 Mp rear camera while Moto has an 8 MP rear and a 2 MP front selfie camera.

What’s more, Both the phones are 4G Volte but the Kult beyond even offers a fingerprint scanner which is missing from the Moto C Plus.

Lastly, the Moto C Plus comes with a 4000 mAH capacity battery whereas the Kult beyond has a 3000 mAH capacity battery.

Concluding thoughts

The Kult beyond seems to be a better option easily based on the specs. However,  the reliability and after sales service for the brand is a crucial part of the buying decision.


Kult Impulse Offers 13 MP Selfie Camera, 5.99 Inch Display, 4000 mAH Battery

Kult has launched the 4 mobile in the Indian market called as “Kult Impulse”. Previously, the less known brand launched the Kult Beyond, Gladiator and Ambition, all Sub 10k range phones that offers great specs for the price.

Launch Offers, Price and Availability

Notably, the new Kult Impulse comes with the voguish 5.99 Inch Display with 18:9 aspect ratio and a near bezel-less screen. The phone will go on sale in the Indian market and will also sell on Amazon India starting 15th May 2018.

Kult Impulse

The phones come in a single storage and ram version and cost Rs.8,999. At this price point, it competes with the Xiaomi Redmi 5 and Redmi Y1 which is also available for Rs. 9000.

Also, it comes with the Rs. 2200 cashback offer on Reliance JIO which is applicable for select recharges on the new as well as existing customers.

The phone is available in the metallic black and deep blue colors.

Key Specs and Features – Kult Impulse

Display and Design

For starters, the Kult Impulse comes with a large 5.99 Inch Display that is nearly bezel-less and even comes with a 2.5D curved glass cover. The screen has an HD+ resolution (1440*720 pixels) and comes with the IPS True View Technology.

Kult Impulse

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The phone comes with an ergonomic build and finish and has a metallic unibody design. It is portable to carry and comfortable to hold, measures 8.65 in thickness and comes with rounded corners for better grip.

Notably, it looks very similar to the Xiaomi Redmi Note 5 from the rear side having a similar camera and fingerprint scanner placement.


Powering the phone is a mid-range Mediatek Processor (MTK6739) that comes with Quad-Core architecture and has a maximum clock speed of 1.5 GHz.

Additionally, there is ARM-Mali T720 graphics processing unit that has a maximum clock speed of 650 MHz. The processor is not as powerful as the Qualcomm Snapdragon 450 used in the Xiaomi Redmi 5.

Furthermore, the Impulse comes with 3 GB ram and 32 GB internal storage that is user expandable.

It boots Android Nougat 7.1 out of the box, fans would have liked the latest Android Oreo 8.1 which is offered by some of the rivals like the Itel S42 that comes with the latest Google OS at a similar price.

camera iconCamera

The key attraction for the phone is its optics, as it comes with a 13 Megapixel rear camera with f/2.0 aperture and a Dual LED Flash. What’s more, it comes with a 13 Megapixel front selfie camera to delight the selfie lovers. The front camera also has a f/2.0 aperture and even comes with a dedicated flash.Kult Impulse

FaceUnlock and Fingerprint Scanner

The phone comes with the trendy face unlocking feature for a quick and secure access.

The fingerprint scanner is rear mounted and comes with some nifty tricks. You can press the fingerprint scanner not only to unlock the device but also for answering calls, scrolling websites, clicking selfies, turn-off the alarm and play or pause movies.

Also, for the night owls, there is a night mode that reduces the blue light to improve your reading experience.

Other sensors include – Accelerometer, Gyroscope, Ambient and Proximity sensor.


The phone comes with Dual Sim Support and there is a dedicated micro-sd card slot to add a memory card which can expand the storage capacity up to 64 GB.

Also, it boasts of 4G VOLTE connectivity for Idea, Vodafone, Airtel, and Reliance JIO out of the box. Also, there is a notification led light and it comes with the Micro-USB port with OTG support.

There are standard connectivity options such as WIFI, Bluetooth and 3.5 mm headphone jack.

battery-iconBattery Life

Last but not the least, the phone offers incredible battery life as it comes with a 4000 mAH non-removable Li-polymer battery. The 4000 mAH capacity is becoming standard nowadays and most people are choosing large battery phones despite they are a bit bulky.

man icon thoughtsInitial Thoughts

From Specs and features perspective the new Kult Impulse is a good phone and comes with features like Face unlock and bezel-less display that is desirable in the sub 10K phone.

Where it scores higher is Battery capacity, Display, and the front camera which are definite Pros for the device. What could have been better is the use of Snapdragon Processor like a 435 or 450, and dual camera set-up?

These are desirable features but again it is a budget phone and costs just Rs. 9,000, and this price seems like a good deal.

Comparison Kult Impulse Vs Xiaomi Redmi 5
SpecificationsXiaomi Redmi 5 Kult Impulse
ProcessorSnapdragon 450 @ 1.8 GHzMediatek 6739 @1.5 Ghz
Storage32 GB Storage32 GB Storage
Expandable StorageYes, Up to 128 GBYes, Up to 64 GB
OSAndroid Nougat 7.1, MIUI 9.5Android Nougat 7.1
Rear Camera12 Megapixel Rear camera13 Megapixel Camera
Front Camera5 MP Selfie Camera13 MP Selfie Camera
DesignMetallic DesignMetallic Design
Display5.7 Inch HD+ (1440*720)5.99 Inch HD+ (1440*720)
Thickness7.7mm8.6 mm
Battery3300 mAH4000 mAH
Price (Value for Money)Rs. 8999Rs. 8999


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Kanuj Sharma

Author: Kanuj Sharma

Full-Time Blogger & Entrepreneur, Tech Enthusiast. A decade of experience in Telecom (Engineer & MBA) Read My Story,  Connect On Twitter, Linked-In, Youtube

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