Kult Impulse Offers 13 MP Selfie Camera, 5.99 Inch Display, 4000 mAH Battery

Kult has launched the 4 mobile in the Indian market called as “Kult Impulse”. Previously, the less known brand launched the Kult Beyond, Gladiator and Ambition, all Sub 10k range phones that offers great specs for the price.

Launch Offers, Price and Availability

Notably, the new Kult Impulse comes with the voguish 5.99 Inch Display with 18:9 aspect ratio and a near bezel-less screen. The phone will go on sale in the Indian market and will also sell on Amazon India starting 15th May 2018.

Kult Impulse

The phones come in a single storage and ram version and cost Rs.8,999. At this price point, it competes with the Xiaomi Redmi 5 and Redmi Y1 which is also available for Rs. 9000.

Also, it comes with the Rs. 2200 cashback offer on Reliance JIO which is applicable for select recharges on the new as well as existing customers.

The phone is available in the metallic black and deep blue colors.

Key Specs and Features – Kult Impulse

Display and Design

For starters, the Kult Impulse comes with a large 5.99 Inch Display that is nearly bezel-less and even comes with a 2.5D curved glass cover. The screen has a HD+ resolution (1440*720 pixels) and comes with the IPS True View Technology.

Kult Impulse

The phone comes with an ergonomic build and finish and has a metallic unibody design. It is portable to carry and comfortable to hold, measures 8.65 in thickness and comes with rounded corners for better grip.

Notably, it looks very similar to the Xiaomi Redmi Note 5 from the rear side having similar camera and fingerprint scanner placement.


Powering the phone is a mid-range Mediatek Processor (MTK6739) that comes with Quad-Core architecture and has a maximum clock speed of 1.5 GHz.

Additionally, there is ARM-Mali T720 graphics processing unit that has a maximum clock speed of 650 MHz. The processor is not as powerful as the Qualcomm Snapdragon 450 used in the Xiaomi Redmi 5.

Furthermore, the Impulse comes with 3 GB ram and 32 GB internal storage that is user expandable.

It boots Android Nougat 7.1 out of the box, fans would have liked the latest Android Oreo 8.1 which is offered by some of the rivals like the Itel S42 that comes with the latest Google OS at a similar price.

camera iconCamera

The key attraction for the phone is its optics, as it comes with a 13 Megapixel rear camera with f/2.0 aperture and a Dual LED Flash. What’s more it comes with a 13 Megapixel front selfie camera to delight the selfie lovers. The front camera also has f/2.0 aperture and even comes with a dedicated flash.Kult Impulse

FaceUnlock and Fingerprint Scanner

The phone comes with the trendy face unlocking feature for a quick and secure access.

The fingerprint scanner is rear mounted and comes with some nifty tricks. You can press the fingerprint scanner not only to unlock the device but also for answering calls, scrolling websites, clicking selfies, turn-off the alarm and play or pause movies.

Also,for the night owls there is a night mode that reduces the blue light to improve your reading experience.

Other sensors include – Accelerometer, Gyroscope, Ambient and Proximity sensor.


The phone comes with Dual Sim Support and there is a dedicated micro-sd card slot to add a memory card which can expand the storage capacity up to 64 GB.

Also, it boasts of 4G VOLTE connectivity for Idea, Vodafone, Airtel and Reliance JIO out of the box. Also, there is a notification led light and it comes with the Micro-USB port with OTG support.

There are standard connectivity options such as WIFI, Bluetooth and 3.5 mm headphone jack.

battery-iconBattery Life

Last but not the least, the phone offers incredible battery life as it comes with a 4000 mAH non-removable Li-polymer battery. The 4000 mAH capacity is becoming standard nowdays and most people are choosing large battery phones despite they are a bit bulky.

man icon thoughtsInitial Thoughts

From Specs and features perspective the new Kult Impulse is a good phone and comes with features like Faceunlock and bezel-less display that is desirable in the sub 10K phone.

Where it scores higher is Battery capacity, Display, and front camera which are definite Pros for the device. What could have been better is use of Snapdragon Processor like a 435 or 450, and dual camera set-up.

These are desirable features but again it is a budget phone and costs just Rs. 9,000, and this price seems like a good deal.

Comparison Kult Impulse Vs Xiaomi Redmi 5
SpecificationsXiaomi Redmi 5 Kult Impulse
ProcessorSnapdragon 450 @ 1.8 GHzMediatek 6739 @1.5 Ghz
Storage32 GB Storage32 GB Storage
Expandable StorageYes, Up to 128 GBYes, Up to 64 GB
OSAndroid Nougat 7.1, MIUI 9.5Android Nougat 7.1
Rear Camera12 Megapixel Rear camera13 Megapixel Camera
Front Camera5 MP Selfie Camera13 MP Selfie Camera
DesignMetallic DesignMetallic Design
Display5.7 Inch HD+ (1440*720)5.99 Inch HD+ (1440*720)
Thickness7.7mm8.6 mm
Battery3300 mAH4000 mAH
Price (Value for Money)Rs. 8999Rs. 8999


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