Letv Smartphones To Disrupt Indian Mobile Market

Letv has confirmed that they will be debuting the Letv smartphones on 5th January 2016 , letv has pushed the India launch date now to 20th January due to unknown reasons. Letv is expected to launch the Letv Max smartphone in India at a aggressive price. 

Letv is poised to launch Le Max Smartphone, smart cycle, 3D helmet and bluetooth headphones.

LeTv a well-known name in China the conglomerate is vastly known as an internet company which has huge online content store and also specializes in online videos.  LeTv (Leshi Internet Information and technology ) was founded in year 2014 by Jia Yueting.

Letv Smartphones To Disrupt Indian Mobile Market

Letv Details

The company has ventures ranging from smart gadgets , smart super electric cars, internet technologies, videos , e-commerce , large screen applications , eco- agriculture and lot more.  The company is estimated to have 12 billion dollars of market capitalization and employs more than 10,000 employees.

The company sells smartphones under it’s LE Brand has three top selling smartphones in China LE 1 , LE 1 Pro , LE Max.  The company is headquartered in China and is expanding in US and India as key growth markets.

Letv Smartphones To Disrupt Indian Mobile Market

Letv is yet to launch in India and we can expect it to happen in 2016. The LE Max smartphone outsold Apple iPhone and high end Samsung smartphones in China in 2015 as per research done by GFK market research. Letv has 4.5% market share in China and is ranked as the top 5th player in the Market.


Letv has been gaining popularity in India with very high level of interest with Geeks and technology enthusiasts. The LeTV facebook page has grown to 1 million fans in 60 days which in itself is a record for any brand.

Letv has also launched an India specific portal lemall.com and you can register there if you wish to get the latest updates or be part of the forum. Letv is set to enter the Indian market and is committing $530 million in investment to setup and run operations in India.

The smartphone brand spokesman said that they are doing their homework before launching Le Mobiles in India and will customize their offerings based on the tastes and interests of Indian smartphone buyers.

The Le Mobiles run on the customized EUI which runs on top of the Android Lollipop OS.

LeTv is likely to launch new smartphones in the Indian market and will challenge the dominance of Micromax , Lava , Xiaomi and Lenovo.  There is no final date of launch in communication to us but we expect it to launch soon. Also it will be really interesting to see whom they partner (e-commerce company) or they plan to launch a solo venture to sell the gadgets.

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