LG G7 ThinQ Offers Incredible Sound, Super Bright Display and Dual Cameras
LG launched the G7 ThinQ at an event in New York, a couple of days back. It is the flagship phone from the South Korean company and is expected to launch in Korea first, followed by a Global Launch.
The G7 ThinQ is a peculiar name; it would have been the lot easier for everyone if LG would have called it simply as LG G7 rather than adding the ThinQ suffix.
So, What’s the story behind ThinQ ?
It has nothing to do with being thin, but it is a type of sub-brand that LG has launched which will be used with products that come with AI (Artificial Intelligence) and the deep learning algorithm.
Previously, LG launched a smart speaker that works similar to the Google home, called ThinQ Speaker. Also, the LG V30s ThinQ was the first phone to come with the ThinQ suffix and used AI. Whenever you see the ThinQ sub-brand, you can be sure that the LG product has some sort of AI capabilities.
But for this article, for the sake of simplicity, we will call it as LG G7. Let’s check out some of the top features that distinguish the G7 from its predecessor.
LG G7 – Top Features
1. Special Google Assistant & Lens Button
When Samsung S8 came out it had a Bixby button (to launch the Samsung Assistant), LG G7 also has a button, but it enables the Google Assistant. The button is below the volume rocker, and by double pressing it, you can even launch the Google Lens.
To recall, the Google Lens allows you to point the camera to any landmark or object to do a visual search about it. Besides, it can read the text and do a translation into any language.
Notably, the G7 is one of the first phones to come with the Google lens.
2. Super Far-Field Voice Recognition
You can talk to your phone (Google Assistant) even from a distance of 5 meters, thanks to the new Super Far-Field Voice Recognition technology that enables the G7 to hear sounds from a range with ease.
3. DTS:X Virtual 3D Sound
LG flagship phones are always special when it comes to sound experience. The G7 is no different; it comes with a HiFi Quad DAC to amplify the sound through headphones or speakers. Moreover, it is the first phone to offer the DTS:X Virtual 3D sound technology that offers up to 7.1 surround sound with earphones.
Additionally, it comes with a BoomBox speaker that utilizes the internal space of the phone to amplify and deliver louder sound with a bit more bass.
Dear audiophiles, LG has your back covered with the new exceptionally sounding G7.
4. AI Camera
The G7 camera comes with Artificial Intelligence and has 19 shooting modes for more intelligently optimized images. Besides, the AI can also improve the low light photography and the bokeh effect on the portrait shots.
Also, there is a Live Photos mode that captures a small video 1 second before and 1 second after the camera button is pressed. What’s more, there are stickers that helps you apply virtual headbands and glasses to your images.
Now, let’s check the core specs and details for the phone.
Key Specification and Details
Lg has in fact, launched two models for the LG G7 that comes with same set of specifications apart from the difference in storage space and ram.
- G7+ ThinQ – 128 GB Storage (UFS 2.1) & 6 GB Ram (LPDDR4X).
- G7 ThinQ – 64 GB Storage (UFS 2.1) and 4 GB Ram(LPDDR4X).
*Both the variants come with Dual Sim as well as expandable storage support (up to 2 TB).
Powering the device is the top of the line cutting edge, Qualcomm Snapdragon 845 Octa-Core processor with a maximum clock speed of 2.8 GHz. Additionally, there is Adreno 630 GPU that offers 30% faster graphics performance in comparison to the predecessor Adreno 540 (SD 835).
Moreover, it runs on the Android Oreo 8.0 out of the box along with the LG UX.
Design and Display
The G7 sports a notch and looks a lot like the Apple iPhone X from the front side. The rear side comes with a glass back cover that offers solid colors such as Aurora Black, Moroccan Blue, Platinum Grey, and Raspberry Rose.
The dual rear camera rests at the center of the back cover along with the laser-assisted focus, Dual LED Flash and the fingerprint reader.
Also, the front and the back side is protected by the Corning Gorilla Glass 5 to make it more durable. The phone has a 7.9 mm thickness and it weighs 162 grams.
Importantly, the design is water and dustproof and offers an IP68 rating and is MIL-STD 810G compliant.
Furthermore, it comes with a super bright display with a maximum brightness of 1000 nits that makes it easily viewable in the outdoor conditions.
It is a 6.1 Inch, QHD+ (3120 x 1440) screen with 567 PPI, sporting a 19.5:9 aspect ratio, and 100% DCP-I color gamut. Also, LG says the bezel at the bottom of the screen is 50% less in comparison to the LG G6.
Notably, LG is using a new IPS LCD panel for the display; instead of the optical AMOLED used by Samsung S9, iPhone X or even LG older LG flagship phones.
Also, you can hide the infamous notch using the display settings or even change the color of the notification bar to give it a more distinguished look.
Lg is using Dual 16 Megapixel cameras at the back, with one camera having a super wide angle. The secondary camera comes with 16 MP resolution, an incredibly large f/1.6 aperture and a 71-degree lens.
The primary 16 MP camera comes with f/1.9 aperture, and a super wide 107 degrees lens. The key benefit of the super wide angle lens is, you can capture landscapes and group photos easily.
The front camera boasts a f/1.9 aperture lens with an 80-degree field of view and has an 8 MP sensor. Also, there is facial recognition technology that even allows you to unlock the device in the dark.
Battery Life and Connectivity
Fueling the G7 is a 3000 mAH capacity battery that seems less in comparison to phones like OnePlus 5T or the S9+ but it comes with Qualcomm Quick Charge 3.0 support as well wireless charging.
The phone uses the USB-Type-C 2.0 port for charging and even has the 3.5 mm headphone jack to please music enthusiasts. Also, there is Wi-Fi 802.11ac and Bluetooth 5.0 BLE support in case you want to switch to wireless headphones.
Lastly, it comes with NFC support to pair with NFC devices and even make digital payments.
Price and Availability
Aforementioned, it will first go on sale in the home country (South Korea) and then will launch globally. There is yet no official word from LG about India launch or price.
We can expect it to go on sale in May End or in early June, also we can expect it to cost around Rs. 52,000 in the Indian market based on the past experience.
Initial Thoughts – G7
The LG G7 ticks a lot of right boxes and there is little to complain about the new flagship phone.
To sum up, it comes with a brilliant display, fast performance, latest OS, great cameras and features like Water and Dustproof design, exceptional sound and Wireless charging.
There is not really anything missing or obnoxious about the G7, but does having everything that is available on other phones makes it an exciting device? No, it doesn’t.
Add it to the reality that LG has always been poor at marketing their phones. They have failed to build the hype and fan following. The brand is in dire need of marketing lessons from OnePlus and Xiaomi who knows how to showcase a product, plan large media campaigns, especially on social media to build the necessary hype and get people excited.
Most people will not have any interest even in a good product from LG, and it will get overshadowed by brands.
LG has done a lot of things right with the G7 such as the use of a wide-angle camera that is more useful than the Zoom lenses on other phones, but they need to market the Pros to make people buy these.
In fact, keeping an aggressive pricing strategy is another key to success in the hyper-competitive market. Let’s wait and see how LG price the new flagship in India.
Do Share your thoughts in comments, I am listening…
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