Asus has today launched the new budget-oriented Zenfone Max M1 in India along with a Lite version.

The latest Max M1 is the long battery life phone from the brand that comes with a massive 4000 mAH capacity battery.

Apart from the Max M1, the brand has launched a more affordable Zenfone L1 Lite.


This year Asus is banking on AI as well as camera prowess to create hype for the new Zenfone series. Another noticeable change is a switch to the bezel-free design for the entire portfolio.

Also, we are seeing an aggressive price from the brand for the new Zenfone Series. The success of recent Zenfone Max Pro M1 and the Zenfone 5Z is helping the brand gain more market share and the company is aiming 5% market share in India.

The Zenfone Max M1 is available for Rs. 7,499 while the L1 Lite is more affordable and starts at Rs. 5,999.

Let’s look at both the mobiles in detail and see how they fare against the rivals.

Zenfone Max M1 – Specs Details and Features


For starters, the new Zenfone Max M1 comes with either the Octa-Core Qualcomm Snapdragon 430 with a clock speed of 1.4 GHz and has the Adreno 505 GPU for gaming.

The phone comes with 3 GB of LPDDR3 ram and there is 32 GB of internal storage that is user expandable.

Moreover, the phone comes with a dedicated micro-sd card slot so you can use two sim cards and a micro-sd card simultaneously.

Design and Display

The Max M1 looks more similar to the Zenfone 5 Lite, however, comes with a smaller 5.45 Inch HD+ (1440*720 pixels) display with 18:9 aspect ratio.


Notably, the display has 400 nits maximum brightness and comes with 83% screen to body ratio. Also, Max M1 comes with a fingerprint scanner and even has the face-unlock feature.

The device is not very thick, measures 8.7 mm in thickness and weighs 150 grams. It has a compact body, similar to a 5.1-inch device that packs a large battery and display, thanks to the 18:9 aspect ratio.

Battery Life & OS

The highlight feature of the mobile is its long battery life, as it comes with a 4000 mAH battery.

The battery can easily run all day with medium to heavy usage, and the phone even comes with a 10 Watts charger for fast charging support.

There is Android Oreo 8.0 OS (ZEN UI 5.0) and as pointed out by Asus there are minimal pre-loaded apps to keep the experience near stock.


For Photography, the mobile comes with a 13-megapixel rear camera with a f/2.0 aperture and a dedicated flash.

Furthermore, there is an 8-megapixel front selfie camera that comes with a f/2.2 aperture for clicking detailed images.

There is a pixel master camera App that allows you to click images in the portrait mode, use beautify options and enable HDR.

Connectivity Options

Further, it comes with all the standard connectivity/expansion options like 4G VOLTE, Dual Sim, micro-USB and ad dedicated micro-sd card support.

Also, at the back side, there is a fingerprint scanner that allows for quick unlocking and there is even face-unlocking support.

There are even WIFI support, Bluetooth V4.1, and a 3.5 mm headphone jack. Both the Max M1 and the L1 Lite lacks Dual 4G Volte support and comes with VOLTE support for a single sim card.

Price and Availability

The phone is available for Rs. 7,499 on Flipkart which is quite aggressive considering the specs. In this price range, it battles the RealME C1 and the Xiaomi Redmi 6.

Asus Zenfone L1 Lite Specs, Details and Features

Let’s talk about the affordable L1 Lite that competes with the recently launched Lenovo A5 and the Xiaomi Redmi 6A.

The L1 Lite is available with 2 GB Ram and 16 GB internal storage for Rs. 5,999.


The L1 Lite comes with nearly same specs as the Zenfone M1 but there are some differences.

What are the Differences Between the L1 Lite and Zenfone M1?

Firstly, the display doesn’t have the 2.5D curved glass that is present on the M1. Secondly, the front camera on the device is 5 Megapixel in place of 8 MP found on the M1.

Also, the design is different on the L1 as it comes with one circular rear camera assembly in place of the long vertical camera module on the M1.

Also, there is no fingerprint scanner on the L1 which is present on the M1. The battery capacity is also reduced to 3000 mAH on this device Vs the 4000 mAH on the Max M1.


So for a price difference of Rs. 1500 there are many omissions from the L1 version. In my opinion, the M1 sounds like a much better deal with higher storage and battery capacity.

Not to mention, the L1 Lite also comes with a standard 5 watts charger that lacks fast charging capability.

Also, Read – 15 Best Phones With Great Battery Life.

Don’t Buy A Phone With 6000 mAH or 7000 mAH Battery Capacity

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Author: Kanuj Sharma

Full-Time Blogger & Entrepreneur, Tech Enthusiast. A decade of experience in Telecom (Engineer & MBA) Read My Story,  Connect On Twitter, Linked-In, Youtube