The second smartphone from Yu Tele-ventures is launched today in New Delhi.
The Yu Yuphoria was showcased at an event hosted by the company, headed By Rahul Sharma.
Micromax Yu Yuphoria Price Rs 6,999
There were many Yuphoria teaser videos already revealed in the last week, leaking some details about the Yuphoria.
These hinted at a metal design, 4G LTE coverage, and boom sound.
Moreover, we were expecting Micromax to launch a smartphone that will cater to mid-range segment, with a budget of Rs. 10,000 or more.
However, Micromax surprised us by launching Yu Yuphoria with Rs. 6,999 price tag and positioning it below the more expensive Yu Yureka.
Rahul Sharma explained that The Yuphoria is a revolutionary smartphone with an exemplary design.
It has gone through various processes, deep polishing & smoothing, to provide the right contours and surface finish.
Additionally, Rahul explained they learned from automobile and other industries about different manufacturing processes like sandblasting and contouring to get the best finish on the Micromax Yu Yuphoria.
Further, Yuphoria is currently available only on Amazon India, and you can register for the first flash sale on May 28.
Specs and Features: Yu Yuphoria
Let’s see How the Yu Yuphoria fares Vs. its elder sibling Yu Yureka.
The smartphone has a 5.0 inch IPS LCD Vs a 5.5-inch screen on the Yu Yureka. The screen resolution is same on both the devices with HD (1280*720) resolution
Notably, the Yuphoria is one of the cheapest Android Smartphone with 2 GB RAM.
On the other hand, the Micromax Yureka has 2 GB RAM and Snapdragon 615 processor. The processor on Yureka is a bit faster in comparison to the Yuphoria.
Yuphoria: Connectivity, Design, and OS
The Yu Yuphoria is a 4G LTE enabled smartphone, and Micromax claims that they used a gold plated spring to create better signal capabilities for the 4G Antenna on the Micromax Yuphoria.
The smartphone runs on Android Lollipop and Cyanogen OS 12 that offers a lot of customization for the Android users.
Rahul Sharma also stated that they had filed 4 patents for the innovations done during the manufacturing of the smartphone.
Further, the smartphone is 8.3 mm thick and has 67% ratio of screen-to-body. The Yuphoria will be available in two colors Gold and metal grey for initial sale.
Also, the smartphone has adequate storage of 16 GB that can be expanded using a micro-SD card.
The battery back-up is also good with 2380 mAHc capacity that is enough to run the smartphone for an entire day without the need for a second charge.
The mobile has an 8 MP rear camera with Autofocus and Led Flash. Besides, it has a good 5 MP front camera for clicking selfies.
Availability and Price
The Yuphoria will go on sale on Amazon on 28 May and will be available only through flash sale; you will have to do a prior registration on Amazon that is starting today at 5:00 PM.
Considering the price of Rs. 6,999 it will create some pressure on Lenovo A6000 and 7000 along with the Motorola’s high selling Moto E.
Yuphoria Leaks and Micromax Growth Secret Strategy
Below are the first leaks and details of the Yu Yuphoria, the phone was launched on 12th May 2015.
Micromax recently released a teaser video for the smartphone. The video shows it accidentally drops on the floor, and instead of the smartphone, a floor tile breaks.
It could be a hint that the smartphone may have a metallic edge or could have a scratch resistant body.
The Second Teaser Video Posted by Micromax shows that the Yu Yuphoria is going to have boom sound, this can be another feature the phone may have to distinguish it from others.
Let’s also talk about the growth of Micromax and How the Yu Brand is helping them to retain market share?
Micromax Growth and Expansion Secret Sauce
They have changed, or I can say uplifted there brand value proposition from an Indian Mobile brand to something bigger and better.
Micromax launched Yu Yureka with Cyanogen OS; the tie-up with the Cyanogen team gave Micromax a global outlook.
Also, What Xiaomi has achieved in China in a quick time, Micromax has been able to do it in India.
In an interview, Rahul Sharma, Head of Micromax told when they started Micromax; they had the vision to compete with Indian mobile brands like Spice.
Micromax Wanted to Compete With Spice
Spice Mobiles used to sell 10,000 phones at that point in time, Micromax wanted to sell more than Spice(owned by Modi Group).
Micromax innovated, listened to customers and created products based on the VOC.
Whether it was the dual sim smartphone or Android phones with low pricing, they met customer’s expectations.
Further, Rahul Sharma still goes to retail outlets whenever he gets time to sell mobiles, not only Micromax but all other brands as well, to get consumer insights.
You need this level of commitment, Hard work, and passion for doing well in a competitive business.
Moreover, Rahul insists on listening to the voice of customers and creating products based on the needs.
Yuphoria Leaks and Details
Yuphoria is the second smartphone from Yu Tele-ventures owned by Micromax; the new smartphone will be unveiled on Tuesday,12 May 2015.
The Yuphoria is expected to have a 4G LTE connectivity as per a leaked image. Most likely it will feature a 5.5-inch screen and will run on Android Lollipop 5.0 based on Cyanogen Mod 12 running out of the box.
Rest of the details are hazy about the new Micromax Yuphoria, and we will get the full details on 12th May 2015.