Panasonic has launched today the Eluga Icon at a competitive price point of Rs. 10,999. The smartphone competes with the top selling smartphones currently like the Lenovo K3 Note, Micromax Yureka Plus and recently launched Motorola Moto G Gen 3.
Manish Sharma the managing director of Panasonic said “ We have launched the smartphone with a tie up with Amazon India to make sure that they are able to reach lot more potential customers. Panasonic want to reach to the tech savy customers and with changing landscape they have designed the product based on the consumer need.”
The Panasonic Eluga Icon will be available in gold and slate silver color on Amazon. Panasonic has brought many positives to the smartphone like the 4G LTE support and many new features like gesture support.
The smartphone comes with the UI features such as iSense which is a hand hover gesture based feature. The smartphone also offer double tap to wake and blink play which allows you to click the selfie. However, we would like to test how good are the features implemented.
The Highlight of the smartphone is the 3500 mAH Li-ion battery which is one of the largest you will find in smartphones in this price range. The battery can last full day with moderate to high usage with more than 5 hours of screen time easily.
Panasonic Eluga Icon is powered by the Mediatek Octa-Core 1.5 Ghz processor coupled with 2 GB of Ram. The smartphone runs on the dated Android Kitkat 4.4.2 based on the ICON UI. The DUAL SIM smartphone has a 5.5 inch OGS ( One Glass Solution) display with HD screen (1280*720) resolution.
The mobile has a 16 GB internal memory which can be further expanded to 32 GB using a micro-sd card.
Camera – The Panasonic Eluga ICON offers 13 MP rear camera with Autofocus and LED Flash. The front camera is 8 MP and is able to click decent photographs with the camera.
The Smartphone is Dual Sim and offers 4G LTE support in India. It also offers support for native connectivity options like 3G/ 2G / WIFI and Bluetooth 4.0.
The smartphone also has the support for USB OTG and USB 2.0 for data transfer.
Panasonic has added a lot of features , good front and rear camera , decent storage, processor and an incredible battery life. Pricing is not very high considering the features, smartphone lacks on the latest Android Lollipop which is an essential buying parameter for many buyers. Also I would have liked a Full HD Display in this price range from Panasonic.
Panasonic to me looks like a confused brand with never going all out like Micromax or Lava to create a footprint in the mobile domain. They have many different product lines and focus has been divided for many years. Panasonic will have to have a greater focus in Mobiles if they want to succeed in the most competitive market