We recently met with the Coolpad CEO, Varun Sharma in Mumbai, at a promotional launch event for the new smartphone launch in India. Varun is a cool guy, very young to be a CEO, in late 30’s, an IIM Calcutta Alumni and ex- director with India’s largest e-commerce portal Flipkart.
Varun showcased the new Dazen 1 and X7 smartphones and future plans for Coolpad in India. He emphasized that Coolpad is one of the Chinese companies which actually manufacture the smartphones and has been doing it for many other brands. He also confirmed that Coolpad is looking forward to launch many more models in the coming months.
Only few Chinese brands manufacture smartphone , rest all buy them in bulk from Chinese OEM manufacturers and do some software bundling, brand it and ship to countries like India.
Coolpad is different in terms of experience and philosophy about selling products, they would manufacture the smartphones and along with the help of software company 360 which they have partnered will provide a great value for money product to the buyers.
One of the key questions We asked him – How many Service Centres Coolpad paln to start in India ?
“Varun Sharma replied very politely that they understand that consumer service is a big challenge and in India they plan to start 280 service centres as soon as they start selling the smartphone.”
Here is the list of service centres for Coolpad.
Responding to another question – How they plan to compete with 30 Major smartphone brands which are present in India?
He replied they have 3 major pillars on which they plan to penetrate the Indian market –
- They manufacture and do software optimization in house that can help them develop consumer centric products.
- Plan to offer customized solutions to Indian buyers.
- Aggressive price and value for money smartphones.
Coolpad group hold globally 6000 patents and have invested a lot in R&D , companies handset manufacturing factory produces more than 60 million handsets every year.
Review Coolpad Dazen 1
The smartphone Coolpad Dazen 1 is the budget friendly smartphone which is available exclusively on Snapdeal. Coolpad is yet not planning to offer products through physical retail channel but will concentrate more on online model and would try to bring in more and more smartphone to offer smartphones with or even without flash sales in future. The first flash is going to happen on June 9 on Snapdeal and registrations are open now. Register for Coolpad Dazen 1 on Snapdeal.
The smartphone will be available in two colors Moon Dust Grey and Snow White.
The Dazen 1 is priced aggressively @ Rs. 6,999 and competes with Micromax Yuphoria and Xiaomi Redmi 2. The smartphone is good value for money for the specs and performance it offers.
Design – The looks of the smartphone are subtle and looks well build with no-nonsense design. It has nothing flashy or metallic, yet looks like a crude basic design. Smartphone has good looks but does not look too premium or promises to look beyond it’s price tag.
The front of the smartphone has IPS LCD 5.0 inch display the rear cover is made of poly-plastic. The Display resolution is 1280*720 which is decent for the price range. The smartphone weighs 145 grams and has 141*71.5*9.3 mm dimensions.
There is coolpad written at the back of the smartphone above the speaker grill.
Usage Interface And OS – The smartphone Usage interface is offers custom Coolpad UI which is different compared to the stock android experience.
The smartphone runs on Android Kitkat 4.4.2 , when asked when it is expected to get the Android Lollipop update as Indian buyers are keen to get the latest material Design updates, we did not get answer about date or plan for update. Though they hinted that the smartphone will likely get the Android Lollipop Update.
The UI felt smooth, the navigation in some of the apps will take some getting used to other wise good user experience.
The Cool UI offers some of the customizations like instant wallpaper change on a single click and some fancy animations when you swipe and move from one screen to others.
The icons and theme is somewhere a mix of Huawei, iOS and Xiaomi in terms of icon and colors. The experience of switching between Apps and opening and closing apps was smooth, we did not tested any games or felt any heating on basic usage but will do a more thorough testing when Coolpad sends some units to Candytech.
Performance – The smartphone is powered by the Snapdragon 410 Quadcore processor clocked at 1.2 Ghz and 64-Bit architecture.
The Coolpad X1 is the only smartphone with 2 GB RAM available below Rs. 6,000 in India it is the cheapest 2 GB RAM mobile. With good specs and 2 GB RAM smartphone felt very fast and there was no lag in opening apps or browsing.
Camera – The smartphone has a 8 MP autofocus rear camera with LED flash and a 5 MP front camera for clicking selfies. We tested the rear and the front camera, the rear camera is above average in my opinion and for the price is better than the Yuphoria and Moto E 4G. The front camera also did not disappointed us.
Connectivity – The smartphone is 4G LTE enabled and one of the cheapest 4G smartphone available in Indian market. Other connectivity options include 3G, 2G, Wifi and Bluetooth.
Internal Storage – The Dazen 1 has 8 GB internal storage and buyers has option to expand the storage to 32 GB using a Micro-SD card.
Battery Life – With the patented technology Dazen promises a 50% improvement to battery life on Dazen smartphones. We will have to wait for more user reviews about it, however the Battery is good with 2500 mAH capacity and Coolpad team showed us an innovative solution which the team is working on to increase the battery life of smartphone, which will focus on managing the number of cores that the smartphone is using at any given point of time. The smartphone doesn’t use all the cores at any point of time and hibernating some cores at idle time can improve battery life. The software is still in development and will likely come as part of an OTA update.
Overall I liked the Coolpad Dazen 1 more compared to the Dazen X7 which Coolpad is launching for a price of Rs. 17,999.