Review Coolpad Dazen 1 – First Coolpad Phone in India
We recently met with the Coolpad CEO, Varun Sharma in Mumbai, at a promotional launch event for the new mobiles in India. Mr. Varun is a cool guy, very young to be a CEO, in late 30’s.
He is an IIM Calcutta Alumni and an ex-director with India’s largest e-commerce portal Flipkart.
Varun showcased the new Dazen 1 and X7 enthusiastically, and also shared the future plans for Coolpad in India. He emphasized that Coolpad is one of the Chinese companies that manufacture phones not only for itself but for other brands.
Also, he confirmed that Coolpad is looking forward to launching many more models in the coming months.
Only a few brands manufacture devices, rest all buy them in bulk from Chinese OEMs and do some software bundling. Then they brand it and ship to countries like India.
Coolpad is different in terms of experience and philosophy about selling products. They make phones from start, and along with the help of partner software company, 360 will improve the software experience of the products.
One of the key questions We asked Varun was – How many Service Centres Coolpad plan to start in India?
“Varun Sharma replied very politely that they understand that consumer service is a big challenge and in India they plan to start 280 service centres as soon as they start selling the phones.”
Responding to another question – How they plan to compete with 30 Major brands which are present in India?
He replied they have 3 major pillars on which they plan to penetrate the Indian market.
- They manufacture and do software optimization in-house that can help them develop consumer-centric products faster.
- Plan to offer customized solutions to Indian buyers.
- Aggressive price and value for money offerings.
Coolpad group hold globally 6000 patents and has invested a lot in R&D. Moreover, the handset manufacturing factory produces more than 60 million handsets every year.
Review Coolpad Dazen 1
The Coolpad Dazen 1 is a budget-friendly device which is available exclusively on Snapdeal. Coolpad is yet not planning to offer products through the physical retail channels but will concentrate more on the online model.
Initially, the brand will offer devices in flash sale and later can build inventory to offer devices in open sales. Notably, the first flash is going to happen on June 9, 2015, on Snapdeal and registrations are open now.
The Dazen 1 is available in two colors Moon Dust Grey and Snow White.
It is priced [email protected] Rs. 6,999 and competes with Micromax Yuphoria and Xiaomi Redmi 2. It is good value for money for the specs and performance it offers.
Let’s check the top features and details for the Dazen 1.
The design and looks are subtle and it looks well built with no-nonsense frills. It has nothing flashy or metallic, yet looks like elegant.
Nevertheless, it does not look too premium or promises to look beyond its price tag.
The front side has an IPS LCD 5.0 inch display, whereas the rear cover is made of poly-plastic.
The display resolution is 1280*720 which is decent for the price range. It weighs 145 grams and has 141*71.5*9.3 mm dimensions.
There is Coolpad written on the back, above the speaker grill.
Usage Interface And OS
The Usage interface is custom Coolpad UI which is different in comparison to the stock Android experience.
It runs on Android KitKat 4.4.2 out of the box. We asked Mr. Varun when it is expected to get the Android Lollipop update as Indian buyers are keen to get the latest material Design? We did not get an answer about exact date or plan for the update.
Although he hinted it will likely get the Android Lollipop in the coming months.
The UI is smooth, the navigation in some of the apps will take some getting used to, otherwise a good user experience.
The Cool UI offers some customizations like instant wallpaper change with a single click and some fancy animations on swiping and moving from one screen to other.
The icons and theme is somewhere a mix of Huawei, iOS, and Xiaomi.
The experience of switching between Apps and opening and closing apps is smooth. I was not able to test any games but did not felt any heating on basic usage. I will do a more thorough testing when Coolpad sends some units to Candytech.
Powering the phone is the 64-Bit, Qualcomm Snapdragon 410 Quadcore processor with a clock speed of 1.2 Ghz.
Notably, the Dazen 1 is the only phone with 2 GB RAM available below Rs. 6,000 in India. In fact, it is the cheapest 2 GB RAM phone you can buy currently.
The blazing fast processor and 2 GB RAM make it very fast and there is no lag in opening apps or browsing.
For photography, it has an 8 MP autofocus rear camera with LED flash. And for selfies, there is a 5 MP front camera.
I tested the rear and the front camera for short period. The rear camera is above average in my opinion and for the price is better than the Yuphoria and Moto E 4G. Also, the front camera is not bad.
It comes with the 4G LTE connectivity and is also one of the lowest price 4G devices available currently. Other connectivity options include 3G, 2G, Wifi, and Bluetooth.
The Dazen 1 has 8 GB internal storage and buyers have an option to expand the storage to 32 GB using a Micro-SD card.
With the patented technology Dazen promises a 50% improvement in battery life. We will have to wait for more user reviews about it, however, the Battery is good with 2500 mAH capacity.
The Coolpad team showed us an innovative solution which the team is working on to increase the battery life.
It will focus on managing the number of cores are used at any given point in time. The phones don’t use all the cores at any point of time and hibernating some cores at an idle time can improve battery life.
The software solution is still in development and will likely come as part of an OTA update.
Overall I liked the Coolpad Dazen 1 more in comparison to the more expensive Dazen X7 which Coolpad is launching for a price of Rs. 17,999.
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