Review Nvidia GTX 960 launched for Rs 18000 India

We reported last month that we expect Nvidia GTX 960 to launch at Rs.  18,000  from experience and we are bang on target. The pricing is much higher compared to the $199 price in the US market for the GPU. Notably, Nvidia has finally launched the much-anticipated graphics card Nvidia GTX 960, on 22 January 2015.

The new Nvidia GTX is available at a very attractively in the US at $199(INR 12,000). However, in the Indian market, it costs Rs. 18,000 for the base Zotac model and different brand variants can cost excess of Rs. 18,000.

The pricing is disappointing for India when Nvidia is pitching it as a card for Mid-level enthusiast Gamers. There will be a handful of Gamers in countries like India who will be able to spare Rs. 18,000 only on the graphics card for a Gaming PC Build. The Cost of Gaming PC build, even if we use AMD FX-6300 or Core i3 4th gen will touch Rs. 60,000.

Review Nvidia GTX 960 launched for Rs 18000 India

Coming to the specs, the Nvidia GTX 960 uses the new Maxwell GM 206 architecture an upgrade from the GM 204 architecture (Nvidia GTX 980 and 970).  We saw the energy efficient Maxwell architecture first in the GT 750 and GT 750 Ti and then in the GTX 980 and 970 that got released 4 months back, in September 2014.

The Key Specifications for GTX 960, GTX 970, GTX 770 & GTX 760 for Comparison :

Model CUDA Cores Core Clock Boost Clock Memory Clock Memory Bus  V-RAM
GTX 970 1664 1050 MHz 1178 MHz 7.0 GHz GDDR5 256-bit 4GB
GTX 960 1024 1126 MHz 1178 MHz 7.0 GHz GDDR5 128-bit 2GB
GTX 760 1152 980 MHz 1033 MHz 6.0 GHz GDDR5 256-bit 2GB
GTX 660 960 980 MHz 1033 MHz 6.0 GHz GDDR5 192-bit 2GB
  • The GTX 960 has more  Cuda Cores in comparison to a GTX 660 but lesser than the GTX 760.
  • Further, the GTX 960 base Core clock (1126) is significantly higher than the GTX 760 and GTX 660 and even GTX 970. Also, There is a lot of headroom for overclocking the GTX 960. We expect it to cross 1350 Core clock silently and give a significant performance boost when overclocked.
  • Memory Clock – The Nvidia GTX 960 and GTX 970 are clocked at 7.0 GHz faster than the predecessors.
  • Memory Bus Width – The GTX 960 has a lower memory bus width of 128 bit VS a 192 on GTX 660, but Maxwell color compression technology is way efficient than the Kepler as well as AMD current generation rendering engine. So the 128-bit bus width is not a hindering factor for the GTX 960.
  • VRAM – Current models will have 2GB VRAM for GTX 960, which is enough for gaming on 1920*1080 resolution or lower. The performance difference will not be there VS a 3GB or 4GB card for single monitor PC configuration.

Review Nvidia GTX 960 launched for Rs 18000 India

Other Specs Comparison

Model Texture Units ROPs TDP GPU Architechture Lithography Transistor Count
GTX 970 104 64 145W GM204 28 nm 5.2 Billion
GTX 960 64 32 120W GM206 28 nm 2.94 Billion
GTX 760 96 32 170W GK104 28 nm 3.5 Billion
GTX 660 80 24 140W GK106 28 nm 2.54 Billion


Nvidia GTX 960 has 64 texture units and 32 ROPs and is the first graphics card to take advantage of GM 206 architecture.  There is no advancement in the manufacturing process(Lithography) it is same as the GTX 660 or GTX 760.

The highlight for the Nvidia GTX 960 is its incredibly low power consumption of 120 Watts while the key rival AMD R9 280 has a 280 watts TPD.

Why is it so amazing to have such low TDP? The reason is it generates much less heat & noise when gaming, and consumes low power.

Heating is a major factor for buyers in hot countries like India (Asia) where adequate air conditioning is required while gaming on some of the heating elements like AMD 290X.


The Nvidia GTX 970 has a very competitive price. The launch price was  Rs.28,000.

A lot of buyers purchased the AMD R9-290X at a price of 44,000 before its launch. The price was significantly more in comparison to the 970 that offers similar performance.

Model Launch Date  Price $ Current Price Rs.
GTX 970 41900 315 Rs. 26,200
GTX 960 42026 199 Rs. 18,000
GTX 760 41450 220 Rs. 18,000
GTX 660 41165 170 Rs. 12400

The GTX 960 current price is very high but if it becomes available around 15,000 for the base model and 16,000 for OC models in India. It will directly compete with the AMD R9-270X which is currently selling at Rs. 14,300.

Further, the Nvidia GTX 760 currently costs Rs. 17-18k even more on online portals which are refusing to reduce the price of older models. Some of GTX 960 are already listed on Snapdeal and MD-computers website.

Suitable For – Mid Enthusiast Gaming PC Build Priced Above Rs. 50,000

Recommended Processors – AMD FX 6300, Intel Core i3 4130, Core i5 4th Gen, FX 8350, Core i5 3rd gen. With Core i7 you should look for a 970 or a 980.

Recommended Resolution – 1920*1080, 1600*900. It will max out everything on 1366*768. Beyond 1080p, preferably use GTX 980 or 970 SLI.

Advantages of Buying Nvidia GTX 960

  • It offers excellent performance upto 10-15% increase over GTX 760 and 20% over the AMD R9 -270X.
  • The card runs cool with 120 watt low TDP.
  • No need to upgrade Power Supply (SMPS) 450 watt will do the trick.
  • It can run all games on High/Ultra Settings, ideal for 1080p and lower resolution.
  • Good Overclocking Potential

Cons For GTX 960

The current price of Rs. 18,000 is very high; you can easily buy a GTX 970 with Rs. 26,000.  Considering you have a lower budget than you can buy GTX 960 or my best advice will be to hold on for 1 month and wait for price correction.

Gaming Benchmarks – Nvidia GTX 960

System Specs Used for benchmarks

Intel Core i7 4770K, 16 GB Corsair Vengeance RAM, Asus Wifi Pro Motherboard, Dell S2340L 1080p Monitor. (Secondary data)

Games Benchmarks

Graphics Cards Compared – Nvidia GTX 970, Nvidia GTX 960, Nvidia GTX 770, AMD Radeon R9 290X, AMD Radeon R9 280X, AMD Radeon R9 285, AMD Radeon R9 280, Nvidia GTX 770.

Middle Earth Shadow of Mordor Ultra Setting 1080p resolution

Nvidia GTX 960 Middle Earth Benchmark

Middle Earth Shadow of Mordor – The Average FPS for GTX 960 is 53, and minimum FPS is 41. AMD R9 285 leads by 8 FPS and GTX 960 matches the AMD R9 280 in this Game. Whereas, the AMD 280X is way faster with 64 Avg FPS.

Far Cry 4 High Details 1080p Resolution

Nvidia GTX 960 Farcry 4 Benchmark

The Average FPS for GTX 960 is 57, and minimum FPS is 53. AMD R9 285 lags GTX 960 by a margin of 5 FPS in Far Cry 4. Nvidia GTX 970 leads the pack with AMD R9 290X almost matching the performance of GTX 970.  Nvidia GTX 760 and AMD R9 280 are 8-10 FPS slower than the Nvidia GTX 960.

Battlefield 4 Ultra Details 1080p Resolution

Nvidia GTX 960 Battle Field 4 Benchmark

The Average FPS for GTX 960 is 57, and minimum FPS is 45. AMD R9 285 lags and GTX 960 with 3-4 FPS in Battlefield 4. Nvidia GTX 970 leads the pack with AMD R9 290X almost matching the performance of GTX 970.  Nvidia GTX 760 and AMD R9 280 are 8-10 FPS slower than the Nvidia GTX 960.

Assassin’s Creed Unity – Low Settings 1080P

Nvidia GTX 960 Assassin Creed Unity Benchmark

The Average FPS for GTX 960 is quite impressive in this GPU nightmare game 35(Avg) & 27(Min). AMD R9 285 leads by a small margin in Assassin’s Creed Unity. Nvidia GTX 970 leads the pack with 72(Avg FPS). Nvidia GTX 760 and AMD R9 280 put up impressive performance after staying above 30 (FPS) on average.

All Games Comparison

Nvidia GTX 969 all Games benchmarks

We summed up all 4 games Avg and Min FPS and took out the average to see on a whole which graphics card is doing well. Surprisingly GTX 960 and AMD 285 are neck-in-neck with  50 FPS while AMD R9 280 is @ 45.25 and GTX 760 offers 42.8 Avg FPS.

All Games Minimum FPS Benchmarking GTX 960

All Games Avg FPS  Vs. Nvidia GTX 960

Nvidia GTX 969 Avg FPS all Games

Taking Nvidia GTX 960 as reference Avg FPS of other Cards
  • The GTX 970 is about 58% faster than GTX 960. (see 158% in chart).
  • AMD 290X is about 50% faster than GTX 960.
  • The AMD 280X is about 18% faster than Nvidia Gtx 960.
  • The AMD R9 285 just matches it in all games avg FPS.
  • AMD R9 280 is about 11% slower than GTX 960.
  • The Nvidia GTX 760 is about 16% slower than GTX 960.
Pricing Comparison All Graphics Cards – With GTX 960 (India)

Nvidia GTX 960 Competition Price

Value for Money Scale – Does GTX 960 offers good Value?

Nvidia GTX 960 Competition Price VFM Scale

Nvidia GTX 960 is 18% slower than an AMD 280X and almost 19% cheaper. It matches the performance of AMD R9 285 and is about 11% cheaper, hence a better bargain if we consider above prices. It costs similar to AMD R9 280 or Nvidia GTX 760 but offers more than 10% performance gain over both cards effortlessly, hence a better deal.

Which Brand Should You Buy For GTX 960

Currently, all brands like ASUS, MSI, Gigabyte are priced above Rs. 18,000. Moreover, you can look at Zotac in India which you may get cheaper. Also, Zotac is offering an extended warranty of 5 years on GTX 970, which may be the case for GTX 960 too. (Check with Zotac India)


In the US the card is replacing the GTX 660 and AMD 270X while in India with its pricing it is competing with GTX 760 (approx. price Rs. 18,000). Also competes with the AMD R9 280 and AMD R9 285 which are priced close to Rs. 20,000 and AMD HD 7950.

Concluding Thoughts: Should You Upgrade 

If you are looking for an upgrade from Nvidia 750ti,  GTX 660 or AMD R9 HD 7870, AMD 260X or AMD 265 or AMD 270X you should wait some more time to see the next generation of AMD graphics cards which will most likely release in next 1-2 months.

The Performance of GTX 960 is good if we consider it as a card priced at 14,000. But unfortunately, the card is selling at a very high price currently some e-retailers selling it even above Rs. 19,000.

At this price, it offers not too much advantage even old AMD HD 7950 is available at the same rate which has extreme overclock potential and by all means, offers better or equal FPS to GTX 960. AMD R9 285 is also a good match for GTX 960.

I wanted Nvidia Gtx 960 to recommend it as the best graphics card for Rs. 15000. However, due to ridiculous pricing in India, it is just a good graphics card option under Rs. 20,000.

Lastly, If you are willing to spend Rs. 18,000 on GTX 960, I would recommend you to wait or buy the Nvidia Gtx 970 for as low as Rs. 26,000.

If you ask me to sum up in one line ” Nvidia GTX 960 is Excellent Graphics Card, but Poorly Priced in India.” 

Also Read GTX 970 and 980 Performance and Pricing, Best Gaming PC Rig for Rs. 80,000,


  1. Good Review.
    Does the Gtx 960 / 960 OC work fine on AMD- FX 4100 with a power supply of 500 watts and 8 GB of RAM?
    Or should I get a 750 ti OC,
    Does the 750 ti/ 750ti OC work on the same configuration?

  2. Hi Kanuj,

    Any benefit of buying 4GB GTX 960 card over 2GB. Price difference is just 2k for ASUS.
    Please reply asap I am planning to buy GTX 960 over R9270X as GTX 960 are new generation cards.
    I am buying it today

  3. Hey thanks for the update I am upgrading my pc after 3 years and this graphic card is the one which suits my needs the most gaming at 1080p. I have just got the amd fx 6300 and I believe this could be the perfect counterpart for my processer.
    Unfortunately the price is not something that sits well with me Inspite of the the taxes such a mark up literally ruins the usability of the card and it’s tag as a medium range graphic card.
    I guess I’ll have to make use of my HD 5850 for now and wait for the price to go down.

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