Samsung Z And Tizen – Why Samsung wants to Move Away from Android?
Samsung started with its in-house operating system called Bada and launched it in 2009. It mostly flopped compared to the Android which holds 80% market share.
Now again, Samsung’s launch of a new phone based on its operating system. Moreover, it is a step towards independence from the Google Android platform that dominates it’s all over high selling handsets.
So Why Samsung wants to fight the Android Ecosystem is the big question?
Recently Google offered the latest OS to Nexus /Motorola devices which were way cheaper than some of the Samsung devices, Rs. 12,000 Moto G was on KitKat while S4 was selling with Jelly Bean for Rs. 33,000.
Samsung saw its market share erode somewhat with success of Moto & Nexus series and that it lacks to offer the latest OS first to the subscribers.
Also, Samsung may be willing to experiment on a new Operating system and offer some variety to the users and want to provide a unique experience.
“Commenting on the launch of first Tizen smartphone, DJ Lee, President and Head of Global Sales and Marketing Office, Mobile Communications Business, Samsung Electronics said, “Samsung is committed to enhancing the mobile experience of consumers with innovation that is both personal and unique to their needs. The Samsung Z integrates the power and adaptability of the Tizen platform, enabling users to browse the web faster and utilize applications more effectively.”
Source www.samsung .com
I am not sure if I’m buying what Mr. DJ Lee is trying to convince us but as far as I understand the Android has turned sour for Samsung.For the rest, you guys are smart enough to conclude yourself.
Some Leaked Pics of Tizen OS
Tizen OS Features & Look & Feel
Tizen OS Versions
The Samsung Z Brief Review
Now let us have a look at the expected handset and its specifications.
Notably, the Samsung Z, which has been specially developed to run on the Tizen platform, will go on sale in Russia in the third quarter of this year before reaching other markets.
Further, Samsung will refrain from launching this in the US market which is already flooded and have cut-throat competition from Apple and Android and will be a bad test market for a new operating system like Tizen which may meet the same fate as was of BADA.
Samsung on Tizen Development
Samsung in an official Statement said “We don’t feel the U.S. is a great test market for those kinds of products. The U.S. market is pretty mature. Bringing a new entrant here that doesn’t meet a certain performance bar would be a challenge. Recognizing that, we don’t want to set ourselves up for failure.”
The vast majority of Samsung’s devices, including its flagship Galaxy S smartphones, use the Android operating system.
The electronics giant has tried for years to strengthen its mobile software business as a genuine compliment to its mighty device-making operations.
Besides, the company is working with Intel to develop the Linux-based Tizen platform which is open-source meaning hardware manufacturers that adopt it can freely change the interface.
Also, Tizen is the platform for Samsung’s Gear 2 smartwatch launched in February, but the Samsung Z will be the first phone to use the operating system.
Furthermore, the Samsung Z will be available in Black and Gold. Much like the Samsung Galaxy S5, the Samsung Z also features the Heart rate sensor, Fingerprint sensor, and S Health 3.0 app.
Referring to the Samsung Z sports a less curvy design with edges, providing a distinguished look and feel from Samsung’s other Galaxy series smartphones powered by Android OS. Samsung Z looks more like the Sony Experia Series it has fewer curves & a more edged frame sharp contour design
The Samsung Z Specifications
- Sim – single SIM
- Operating System: Tizen 2.2.1
- Display – 4.8-inch (720×1280 pixels) HD Super AMOLED display.
- Processor: 2.3GHz quad-core processor with 2GB of RAM
- Storage: 16GB of inbuilt storage, which is further expandable via microSD card (up to 64GB)
- Camera: 8-megapixel autofocus rear camera with LED flash & 2.1-megapixel front-facing camera
- Battery: 2600 Mah – Ultra Power Saving Mode like S5
- Weight: 136gm
- 3G Connectivity: Yes
- The only low point I see is a low-resolution screen when we look at competition already moving to 1080p displays.
Secondly, for the new OS Tizen, the level of acceptability and ease of use is provided to the users & of course the support from developers community
The major Pro for Tizen is that it runs smoothly on a low-level hardware which can help Samsung increase the reach and sale in the developing countries like the Indian Subcontinent and Africa, Brazil and to some extent in Russia.
Lastly, These are the key markets, the company has chosen to do the pilot launch for the Samsung Z.