How to watch, What to expect Apple Keynote 7th Sept (Today)

Apple’s upcoming special event is scheduled to be held today (7th September 2016) at the Bill Graham Civic Auditorium, San Francisco, California.  Apple’s black & white flags are already dotting the venue as the countdown enters the final hours. The keynote will start at 10:30 pm IST and last for around 2 hours.

The Apple event will be streamed live on the internet, and the easiest way to watch it is to stream it over an Apple device. If you have a Mac, iPad or an iPhone, just fire up Safari and head to the Official Apple website  Mac users will need to be running OS X version 10.8.5 or newer and Safari version 6.0.5 or later. Apple TV will also be able to stream the event on fourth-generation Apple TV. Second and third generation Apple TVs with software versions 6.2 or later will also be able to stream the event.

Good news for Windows users also, if you have Windows 10 running Microsoft’s Edge browser, you can watch the event in real-time as well. Also, Apple has recently activated a twitter account after all these years of no show. Owing to its fan following worldwide it already has 319K followers without a single tweet. I have a strong premonition that there will be some action from this account on the launch day. (Apple Twitter Account).


The much anticipated and likely to be most viewed Apple event is going to pack to the hilt with many announcements expected concerning many of the Apple products. Apple is expected to announce new iPhones, Apple Watch, Macs & iPad.


The biggest announcement is likely to be the launch of latest iPhones, the flagship duo of iPhone 7 and iPhone 7 Plus. A wildcard entry could be a rumored 3rd variant iPhone 7 Pro, but we’re not betting on it. Another thing concerning which rumors were heard about is the naming of the iPhones themselves with some not so authentic looking snaps of iPhone package claiming the name of new iPhones as 6 SE instead of 7, but we highly doubt it. However, the numerous leaks do seem to confirm certain things.



Apple is likely to announce two new models who are probably going to be named iPhone 7 and iPhone 7 Plus to replace last year’s flagships. We’re unlikely to see the rumored Pro variant. iPhone 7 and iPhone 7 Plus would join the 4 inch iPhone SE released earlier this year.


One of the major paradigm shifts is going to be the demise of the ubiquitous 3.5 mm audio headphone jack. The trusty age-old standard is expected to be shown the door. Though Apple won’t be the first to do so the magnitude of it would likely be a death knell on the format much like the exclusion of floppy drive and optical drives from Macs eventually lead to their demise. The upside of the removal of the jack would be manifold though like Apple being able to add a second speaker or an audio amplifier.

The twin speakers should deliver improved audio. The additional space inside the chassis would allow for a bigger battery, something smartphone users can’t have enough off. Another important limitation caused by the jacks was the thickness of the device. Now the iPhone can be thinner than before. The quality of the audio is likely to improve as well. The new iPhones are going to come with same old EarPods but with lightning connector instead of the 3.5mm jack. However, rumors indicate the iPhone 7 Plus might come bundled with wireless AirPods instead.

But are all these benefits worth letting go of the audio jack? Apple realizes the transition isn’t likely to be easy hence to sweeten the deal, its expected they will be bundling lightning to 3.5mm audio jack converter as well as lightning to USB converter instead of selling them separately which could result in a backlash.


How to watch, What to expect Apple Keynote 7th Sept – The design of the iPhone is unlikely to get any major physical changes this year with the iPhones keeping the curved metallic design cues of the existing iPhone 6s. This would indicate a departure from the practice of introducing design changes one year followed by under the hood changes in the next year. The reason behind this move could be Apple saving all big bang changes for next year’s iPhone as Apple will be celebrating iPhones’ 10 years in 2017.

Use of new composite compounds will lead to the elimination of the antenna bands which are visible on the top and bottom of the back side of iPhones. The leaks indicate that the new iPhone 7 and iPhone 7 Plus won’t be having the antenna bands across the back but thin strips on top and bottom edges. The use of new materials, internal changes, and removal of 3.5mm headphone jack are likely to cut the thickness of the iPhones. The current devices are iPhone 6s, and iPhones 6s Plus are 7.1mm and 7.3mm thick, and it’s the design-obsessed Apple is aiming to cut the thickness by as much as hefty 1 mm.

Apple is likely to reintroduce the popular black variant of the iPhones missing ever since the introduction of the Space Grey color. The Space Grey is likely to be phased out, and new Dark Black and glossy Piano Black are going to debut.


The iPhone 7 will keep the screen dimension of 4.7 inches from iPhone 6s while the larger Plus will offer the same size 5.5-inch display found on iPhone 6s Plus. The display resolution for iPhone 7 is going to likely to remain same as the iPhone 6s at 750×1334 pixels which translates to a pixel density of approx. 326 PPI. The resolution of iPhone 7 Plus however is expected to get a bump from the existing full HD resolution of 1080×1920 pixels which translates to a pixel density of approx. 401 PPI.

The displays are unlikely to switch from LCD to OLED this year. LG and Samsung Display units are seen to be preparing to supply a large amount of OLED panels to Apple probably for next year’s iPhone. The new OLED displays will be thinner and allow Apple to catch up on the display quality where it’s seen to be lagging in recent years.


How to watch, What to expect Apple Keynote 7th Sept – The iPhone 7 family will get the new A10 processor likely to be produced by current suppliers TSMC and Samsung Electronics. It’s rumored that TSMC might become the sole supplier of A10 chips to Apple as Apple seeks to distance itself from Samsung. While the current A9 processor made by Samsung is manufactured on a 14nm FinFET process, compared to 16nm FinFET of TSMC resulting in larger chips, the new A10 processor is likely to be manufactured by TSMC using 10nm InFO processes. The A10 processors could touch 2.4GHz which a substantial jump from the existing A9 processors.



The main cameras on both the iPhone 7 and iPhone 7 Plus will remain 12 MP snappers but will get other upgrades. The leaked images show that the iPhone 7 has a camera that’s substantially bigger than the camera on iPhone 6s. The camera still protrudes outwards in a substantial bulge. The iPhone 7 Plus, on the other hand, is going to get a bigger camera upgrade; the device is seen to have a 2 lens setup, which sadly also protrudes outwards. The 2 lenses might allow capturing of images with different focal lengths that would allow users to pan the focus on the images after capturing them. Also, the 2 lenses would help capture greater details, especially in low light conditions.

The flash could also be improved, having four LEDs instead of current two. Four LEDs, two for warm & two for cool, would help improve low light photography.


The slimmer iPhone without the gaping audio jackhole is going to be IPX7 certified, offering better water and dust resistance.


iPhone 7 and iPhone 7 Plus are going to drop 16 GB and 64 GB variants and add 256 GB capacity. The new iPhones are going to come in 32GB, 128GB and 256GB capacities.

iPhone 7 is likely to come with 2 GB RAM, same as iPhone 6s. However, iPhone 7 Plus is going to add 1 GB RAM over iPhone 6s Plus and will probably have 4GB RAM.

Join us for up to the moment updates from Apple right after the keynote event.

Apple Watch 2

Apple is expected to announce the successor to its first-generation wearable, the Apple Watch. A strong clue to the introduction of the new model can be found in the fast depleting stock of the current Apple watch with most stainless steel models of the Apple Watch sold-out on the online store.

The new Apple Watch 2 is going to pack a new faster processor and new operating system, watchOS 3. Embedded GPS would allow it to accomplish many tasks on its own for which it’s currently dependent on an iPhone to which it’s wirelessly connected. With its own independent GPS, it would be possible for the Watch to better track your physical activities and use maps as well.

The design is likely to remain same, but it’s going to accommodate a slightly bigger battery to give longer backup.

MacBook Pro

MacBook Pros have not received major upgrades in years now, and it’s widely expected there will be an announcement regarding new hardware for MacBook Pro. The new slimmer MacBook Pros are likely to incorporate Touch ID and a dynamic OLED panel on top of the keyboard. The touch-sensitive panel will replace the static function keys.


A successor to iPad Air 2 is likely to be announced as well. The stock of existing iPad Air 2 is fast running out and likely to be replaced shortly. However, it’s unlikely the new iPads would hit the market anytime soon.

Also, new iPad Mini 4 could be announced as it has always got a refresh every autumn.

Beats Audio

Apple might announce new audio products from Beats at the event as well.

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