Ever since Facebook acquired WhatsApp, the instant messaging app is a different company altogether. Jan-Koum, Chief Executive & Co-Founder of WhatsApp made a very successful platform which allows more than 1 Billion people to interact every day.
Facebook pretty much rules the social networking platform across the globe because it owns WhatsApp and Instagram alongside its own Facebook platform.
And the company is looking to make all its platforms absolute and on par with each other by introducing every single feature to every platform. For example, Facebook introduced Instagram Stories, a clone of Snap Stories, and later on, introduced the same feature to WhatsApp as WhatsApp Status, and even Facebook now has Facebook stories.
WhatsApp Business or Verified Profiles
Now, WhatsApp is looking to introduce WhatsApp verified profiles for businesses. Earlier this month, the same feature was spotted on WhatsApp Windows Phone beta app, but WhatsApp now officially announced that the feature is live for Android beta application.
With this move, WhatsApp joins the club of Twitter, Facebook, and Instagram which offers verified profiles. This feature will also help users to communicate with the businesses easily on the platform.
The Facebook-owned company already released an FAQ post on its official blog. Essentially, a verified profile in WhatsApp will have a white tick mark next to a contact’s name. That said, if you see a white text mark, then you can proceed to chat with the profile without any fear.
“WhatsApp will also let you know when you start talking to a business via yellow messages inside a chat. There is no way to delete these messages from the chat. If you already have a business’s phone number saved in your address book, the name you will see is the name you have saved in your address book,” the company said in its post.
WhatsApp officially confirmed that the feature will be live for all the WhatsApp users in coming days. As of now, WhatsApp says that only businesses can be enrolled in this program, unlike Twitter, Facebook, and Instagram.
Twitter also has this verified profiles feature. When an account is verified on Twitter, a blue tick mark appears in the profile section, indicating that the profile is verified by the Twitter team.
Furthermore, as said earlier, the WhatsApp business profile program is applicable only to a few businesses at the moment, which may or may not extend to the general public.
WhatsApp Payments Through UPI
WhatsApp has been announcing new features for the application, and the upcoming major one will be the UPI payment system addition.
Besides, WhatsApp will so integrate UPI into its application, which allows the users to send and receive money right from WhatsApp itself.
An image was recently shared which showcase that the feature is already in the testing stage and will be rolled out soon.
How Will WhatsApp Make Money
The question has been around for quite some time now and we wrote about it back in January 2016 – Here is How WhatsApp is Going to Make Money. This verification tick and allowing businesses to stay in touch with the customers seems to step forward in the quest for making money on the platform.
Currently, Facebook is not making any money from WhatsApp platform as the App is free to use, and also there are no Ads present in the App. In an official Blog post-WhatsApp stated below answer to the Question about will they use Ads to make money.
In the future, we will explore ways for you and businesses to communicate with each other using WhatsApp, such as through order, transaction, and appointment information, delivery and shipping notifications, product and service updates, and marketing.
WhatsApp can collaborate with brands like Amazon, Banks, and Airlines who want to get in touch with their customers to share some relevant information regarding a flight status or delivery of a certain product. It could be a win-win scenario for customers, companies as well as WhatsApp.
Ultimately the key reason for a business to exist is to make money and serve a need. No business can survive without making money for itself and eventually, WhatsApp will also need to monetize the platform.
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