Xiaomi Beats Micromax and Lenovo in India to become No 2
Xiaomi Beats Micromax and Lenovo in India to become No 2 in Indian market – As per the latest Report from IDC ( Internationl Data Corporation) Samsung is number 1 in Indian smartphone market (with 25.1% share) in the October to December 2016 period. Though things are looking more rosy for Xiaomi In India than back home in China.
Xiaomi has beaten homegrown brand Micromax and Lenovo (including Motorola) to become the Number 2 player in the Indian market behind Samsung. Xiaomi has 10.7 % market share in the market.
Previously Lenovo was number 2 and Xiaomi was a close 3rd in the market. Xiaomi says they have sold 3 Million (30 Lakh) Xiaomi Redmi 3s, 3S Prime and 3S Plus smartphones in the Q4 2016. Last year was one of the best years for Xiaomi in India as the popular Redmi Note 3 also helped them gain market share in India.
The Chinese smartphone makers have a whooping 46% share of the Indian market and it is bit of concern for the home players who are consistently outclassed by the Chinese rivals.
Micromax and Karbonn are the biggest losers which once occupied No. 2 and No. 3 spot in the Indian market, now they are not even there in the top 5.
The Number 3 position is occupied by Lenovo+Motorola with a combined share of 9.9% with a bit of decline in the Q4 2016.
The Number 4 spot goes to the Chinese brand Oppo (which is Number 1 in China), it has a share of 8.6% in India and showed a growth of 29% in the Q4.
The close rival Vivo, occupies the 5th position in the Indian market, with a share of 7.6% and highest growth of 50.8% in the last quarter. Vivo V5 and V5 Plus are doing good in the market and it’s strong retail presence is helping the company to win over Indian buyers.
Overall smartphone shipments reduced to 25.8 million units in the same period owing to the demonetization impact in the November and December month. In the previous quarter the smartphone shipments crossed 30 million units.
In 2016 overall Indian mobile market size was 245.2 Million, combining both feature phone and smartphone shipments. Smartphones contribute 44.4% of the shipments (109.1 million) while the feature phones still rule the Indian market with 55.5 % share and an incredible 136.1 million units.
Another interesting fact that IDC shared was that out of the 109.1 million smartphones sold approximately 31.2 % smartphones are sold online which still means there is an incredible number of smartphones being sold by the retailers across cities.
Mid 2017 will see the rise of 4G Volte feature phones which will be priced between 1200 to Rs 3000, adding on to the growth of 4G base in the country.
Reliance JIO is already rumored to be working on a low price 4G Volte feature phone and other players will also follow suit.
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