Xiaomi has launched it’s new smartphone the Mi A1 smartphone in the Indian market today as was expected. We yesterday shared that the new Dual camera phone will be called as Xiaomi Mi A1.
The event started with the Indian CEO sharing some of the key insights of the Xiaomi’s progress in India and Globally. He then handed over the product launch to Donovan Sung.
Donovan Sung introduced the new Xiaomi Mi A1 smartphone which is made of aluminum and comes with a curved design. It is the same smartphone – Xiaomi Mi 5X which was launched in China couple of Weeks back.
Design and Display – The metallic smartphone will come in 3 different colors – Black, Gold and Rose Gold in India.
The Xiaomi Mi A1 comes with large 5.5 Inch Full HD display with Corning Glass coating. Also, the mobile is very light and thin measures 7.3 mm and weighs 163 grams.
The smartphone comes with a new graphite sheet which helps to keep the smartphone cooler by upto 2 degrees. The smartphone comes with the USB Type C port.
There is a circular fingerprint scanner at the back of the device.
The smartphone looks more curved compared to the Xiaomi Redmi Note 4 and will be easy to handle and use.
Dual Cameras on Xiaomi Mi A1
– The metallic design is fingerprint resistant, and you will not get fingerprint marks on the back of the phone. The Xiaomi Mi A1 comes with the Flagship Dual Camera (Xiaomi calls it a picture perfect camera).
The camera comes with a telephoto lens and a wide-angle lens. The smartphone comes with two 12 Megapixel lens, and the telephoto lens comes with f/2.6 aperture lens and the wide angle 12 MP lens has a f/2.2 aperture.
The smartphone camera can click images with the focus on the subject and blur the background. Donovan Sung also compared the camera clicks from Xiaomi Mi A1 vs. the OnePlus 5 and the iPhone 7 Plus.
Although, he said that the images from the Mi A1 look better compared to the iPhone 7 plus, but we think there is more softening and software processing happening on the photos on the Mi A1. Besides, the Mi A1 images look very good.
Further, the Mi A1 also comes with natural color correction as well as beautify functions which we have seen in the images above. The Xiaomi Mi 1A comes with a 2X Optical ZOom and upto 10X digital Zoom.
We will have to do more testing on the Xiaomi Mi A1 camera to conclude how good is the camera on the device.
Specs and Hardware
The Xiaomi Mi A1 is powered by the Qualcomm Snapdragon 625 processor clocked at 2.0 GHz and comes with the Adreno 506 GPU. It is a bit disappointing that Xiaomi has not upgraded the processor to the latest Qualcomm Snapdragon 630.
Music – Xiaomi Mi A1 comes with a 10V Smartphone AMP and comes with DHS audio calibration algorithm to ensure more immersive sound. Supports standalone audio amplifier and offer great audio listening experience.
IR Blaster – The smartphone also has the Infra-red sensor to control TV sets or ACs.
Battery Capacity – The smartphone comes with 3080 mAH capacity battery, though Xiaomi has not shared if it has any fast charging support.
Stock Android Experience – Android ONE
The Xiaomi Mi A1 is the first Xiaomi smartphone which comes with the stock Android experience, and this is the first time Xiaomi has worked closely with Google to bring the Android One experience to the Xiaomi phone.
Android One was the Google’s initiative which they started back in 2014 with Android One smartphones, but it lost steam over the time. Xiaomi and Google have today revived the program with the Xiaomi Mi A1.
The Xiaomi Mi A1 will also get the faster updates. Also, it can get the Android Oreo 8.0 early compared to the other Xiaomi Smartphones. The smartphone will get a confirmed Oreo update by the end of the year and will also get the Android P as well.
The smartphone will run fluidly with the Android One Software.
Price and Availability
The smartphone will be available to purchase from Flipkart and comes with 4 GB of Ram and 64 GB storage and is priced at Rs. 14,999 in India. The smartphone will go on sale on 12th September noon on Flipkart and Mi.com.
More Insights from Xiaomi Head Manu Kumar Jain.
Manu Kamar Jain, Xiaomi India CEO shared some of the key insights about the Xiaomi
He said that the focus of the company is to bring innovative products like the Xiaomi Mi Mix and also he shared about the Xiaomi’s Surge S1 processor which they have developed in-house.
Xiaomi is the number 2 brand in the Indian market with around 17% market share. Furthermore, Samsung is the number 1 brand with 24% market share, but Xiaomi is growing faster and may topple Samsung.
Additionally, Xiaomi has also started expanding operations in the retail market to help them gain share and close the gap on Samsung. Even, the company has started 100 MI Home stores in the country to ensure better customer service.
Notably, Xiaomi was launched 3 years back, and till date, they have sold over 25 million smartphones in the Indian Market. It is a phenomenal success for the brand.
Xiaomi has also launched the Mi Mix 2 smartphone in India.
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