Xiaomi Mi Band HRX Edition launched in India
Xiaomi is expanding in India, and not only they are the number 2 smartphone makers but also want to be the leader in the health and fitness band segment.
Xiaomi’s CEO Manu Kumar Jain and Hrithik Roshan has launched a new Xiaomi Mi Band HRX Edition in the country available at just Rs. 1299.
For starters, the new health band is targeted towards users who are health conscious. And also want to buy a quality fitness band at a very affordable price.
Xiaomi Mi HRX Edition Health Band
Also, this is first celebrity endorsed product by Xiaomi in India. As they have always relied on the word of mouth and viral marketing. Moreover, Hrithik is well known for his fitness regime, and the partnership aims at helping the brand get a strong association with fitness mantra.
Furthermore, the Xiaomi Mi Band HRX Edition will go on sale on 18th September on Mi.Com. It will be available on Flipkart and Myntra from 20th September.
Mi Band HRX edition Specs and Key Features
The new Mi Band comes with an OLED display, shows time, steps walked, calories burnt and distance covered.
Furthermore, the fitness band comes with improved accuracy when counting steps and also alerts you when you have been sitting idle for a long time. Also, it reminds taking short walks and drink water regularly.
There is a splash-proof design but it is not waterproof so you actually can’t take it swimming. For connectivity, it has Bluetooth 4.0 and can easily pair with any Android phone.
It can even show notifications on your mobile.
Notably, the Xiaomi Mi Band HRX Edition comes with 23 days of rated battery life. However, we can easily expect it to work for more than 2 weeks with ease.
It is similar to the Xiaomi Mi Band 2 that is available for Rs. 1,999. But One important feature, the heart rate sensor is missing in the HRX edition.
Xiaomi Can Make Mi Band in India
Xiaomi would be initially sourcing the Mi Band from China. However, once they reach a significant volume, the company plans to manufacture the health bands in India.
Also, Manu Kumar Jain (CEO Xiaomi) said: “they have a great run with the Mi Band 1 and Mi Band 2 but there have been issues of inventory management at their end. But now they are sorting the issues and have sufficient stock of health bands”.
He also said that this is just not an endorsement deal with Hrithik. As he has actually been very helpful to suggest features that we added to the band.
There are many different players like Fitbit and Garmin in the market that have fitness bands in the higher price range. But Xiaomi is targeting the volumes with an affordable health band that you even don’t need to charge so frequently.
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