Yu series has been a success for Micromax and Rahul Sharma (CEO Yu Brand), and the series have been more successful for creating hype for every smartphone they have launched.
The recently launched Yu Yureka Note with a colossal display (6 inch) priced at Rs. 13,499 in the Indian market. Today they have launched the all new Yunicorn , with metallic body and a 2.5D glass display.
The naming has been centered around the word Yu for the series– Yutopia, Yunique, Yuphoria, Yureka and Yunicorn, will they ever run out of Yu names, I wonder.
Now Yu is back with new device Yu Yunicorn which Yu refers as “Redefining Flagship”, probably an overstatement but the price is insanely good for the hardware specs.
The phone comes with the most popular screen size of 5.5 inch and a 1080p FHD (401ppi) display.
The Yu Yunicorn has a full metal build and has fingerprint scanner residing on the front home button.
The design looks like it is inspired from Oppo F1 Plus from the front side and a more Meizu look from the back. The white and gold finish with metallic body and sturdy metal edge frame makes it look sharp.
But overall the design looks better and classier than some of older Yu series phones.
The main Saturn rings design around the camera module is missing as they had mentioned earlier it would be a standard design in almost all of their upcoming phones.
The phone runs on Mediatek MT6755 Helio P10 processor along with Mali-T860MP2 GPU which is coupled with whopping 4 GB RAM.
Everything is coming with 4 GB and 6 GB RAM these days, Samsung, LG, HTC will have to think big 8 GB or 10 GB soon. Sooner than they would have liked.
Storage wise also the phone doesn’t let you down as it has 32 GB inbuilt storage and can expand it up to 128 GB through micro -SD card.
The optics department also tries to give it competitors a tough fight. It sports 13 MP sensor at the back with phase detection autofocus, dual-LED (dual tone) flash which has features such as Geo-tagging, touch focus, face detection, HDR and Panorama. It has a 5 Mega front shooter for taking cool selfies.
Egregiously, the Yu Yunicorn still has Android Lollipop with Yu 2.0 skin on top. This may not be a deal breaker as Yu has promised Marshmallow update soon for this device, but no date has been given.
The phone has a thickness of 8.2mm and still is able to house a massive 4000 mah battery which supports fast charging through USB type-C port.
It is a dual sim phone and both the Sims support 4G LTE.
It will be available in 3 colour options Rush Silver, Graphite, Rush Gold.
The phone has been priced very aggressively at just ₹12,999 and will be available through flash sale on 7th June on exclusively on Flipkart. You can also get a 10% discount if you have a SBI credit or debit card on purchase of Yu Yunicorn.
Yu has said that this is only a promotional price and soon after a month the price will be hiked up to ₹14,999.
Yu Smartphones to Sell in Retail Stores
YU smartphone brand chief Rahul Sharma has today announced that the Yu smartphones will also be available in the retail store in near future and they are looking to have large scale operations in the physical retail stores.
While Yu was launched with the objective of battling Xiaomi as well as Motorola in the online flash sales, now the brand is planning to have participation in the retail.
Rahul Sharma of Yu Tele venture says that they will have a 50:50 share from online and retail channel sales in the next one year.
They will not leverage the existing Micromax Distributors for sales but will appoint new distributors to focus on the Yu branded smartphones.
Xiaomi and Motorola are also showing keen interest to move to a retail + online sale model and may also expand operations in the physical retail in the coming time.
With government intervening and creating stricter guidelines for online sellers, for discounts and offers, there are concerns about sustaining the current volumes in the e-commerce Industry.
Cutting the middle man was the path many brands preferred by partnering with the online shops, but it has irked the trader community (a larger vote bank), and we may see some significant changes in the near future for online sales too.