YU Yunicorn is the next flagship from Micromax’s sub-brand YU, it was to be unveiled on 19th May as per the Media invites sent earlier. But the latest news suggests that Yu may be launching it in the last week of May on the 31st May 2016. The reason sited is that there are going to be election results declaration on 19 May.
Micromax has re-send the media invites for the Yu Yunicorn launch event.
Like its previous advertising campaign with Yutophia, the company is setting expectations high for the YU Yunicorn with teaser videos.
Redefining Flagship. This month… pic.twitter.com/1kwp6h6hob
— Rahul Sharma (@rahulsharma) May 4, 2016
Their new teaser video is defining the YU Yunicorn as an obnoxiously priced, excessively promoted, while defining other flagships as, “a word used to rip people off their money”
So YU is going to make their pricing competitively for the Yu Yunicorn, but we have to wait to see if it qualifies to be a real competitor for other flagships in the market.
There’s no revealing about the smartphone specs, except a YU smartphone was spotted on benchmarks which shows a MediaTek Helio P10 processor and 4 GB RAM.
If the spotted benchmarks are of the Yu Yunicorn, the results won’t be blazing enough to compete with Flagships as the processor was not designed to meet the flagship standards.
On the software front the device will run Android Lollipop, but it’s not sure whether it would be Cyanogen OS, as the exclusive partnership between the two companies has already broke in India.
Lenovo is launching the Zuk Z1 smartphone with the Cyaonogen OS.
So there won’t be any restrictions for other phone makers to partner with Cyanogen team in India.
The company’s CEO Rahul Sharma is confident with YU’s products which shows up while he touts the Yunicorn smartphone in poetic manner as “It’s insanely beautiful, it will break records, it will break hearts, it will break the convention, it will break the rules, and it will break flagships”
The previous Yu smartphone were bragged as “The Most powerful smartphone on planet” which created much hype, but were not able to live upto the expectation.
Though Yutopia was the most powerful smartphone launched by any Indian smartphone manufacturer.
Recently Yu launched the Yu Yureka Note with a large 6.0 inch Display and Full HD resolution priced at Rs. 13,499.
Yu Yureka Note came with the Following Specs:
- Processor – Mediatek 6753 Octa – Core 64 Bit Processor
- RAM – 3 GB
- Display – 6.0 inch Display with FHD Display 370 PPI.
- Camera – 13 MP rear camera and 5 MP selfie Camera
- Storage – 16 GB expandable
- Battery Capcity – 4000 mAH
- Connectivity – 4G LTE
The Yu Yunicorn smartphone is expected to be priced around 15K, but in future we may not see such low pricing for high specs from YU
As the company’s CEO in a recent interview said that Low Price High Spec game is not sustainable in long run, and they wants to get out of that.
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