Yu, which is a fully owned subsidiary of Micromax, has launched a new phone Yu Yunique. It will be sold as a Snapdeal exclusive mobile. Snapdeal has already listed the new smartphone on its site. Snapdeal has listed the Yu Yunique at Rs. 4,999 and will have the flash sale on 15 September 12:00 pm.
The Yunique is powered by the 1.2 GHz quad-core Snapdragon 410 processor along with 1 GB DDR3 RAM.
The phone has a 4.7-inch HD (1280 x 720 pixel) resolution display. The rear camera is an 8MP shooter with f/2.0 aperture with autofocus, capable of recording HD videos (no 1080p).
The front shooter is a 2MP wide-angle lens.
The Yu Yunique has a normal build quality and has a plastic uni-body design. It has Corning Gorilla Glass 3 protection on the screen, which is usually missing on low-cost phones.
Yunique has 8.3 mm thickness and has 128 gms weight. The display has 16 M color depth with capacitive 5 point multi-touch.
Key Specs For Yu Yunique
- 1.2 GHz Snapdragon 410 Quad Core Processor.
- 1 GB RAM With 8GB ROM.
- 4.7 Inch HD IPS Touchscreen Display With 312.47 PPI.
- Dual Micro SIM.
- 8 MP Primary Camera With LED Flash.
- 2 MP Front Camera.
- 4G LTE
- FM Radio
- 2000 MAh Battery.
We anticipated the launch of a cheaper smartphone as well a couple of days back when rumors were ripe about a Snapdragon 810 based high-end smartphone by Yu.
The Yu Yunique was launched at an event in Delhi. Here is a brief statement on the launch of the new smartphone.
“India is at the tipping point of digital revolution and we expect 4G technology to push internet usage to an unprecedented level. Consumer demand is constantly shifting towards devices offering multi-tasking capabilities, 24×7 data connectivity with increased video consumption and real-time mobility solutions. However to boost adoption, 3 key things including price, product and reach are important. I feel that with Yunique being available at 4,999 through a partner like Snapdeal that has the farthest reach, we have a compelling preposition to delight the consumer.”
He added that Yunique, with its affordable pricing, aims to make a powerful device available to masses to push the ‘Digital India’ drive.
“We have seen wonderful response to our previous devices and have sold about one million devices since the first sale. For Yunique, we expect to sell about half a million units before Diwali,”. — Rahul Sharma, Founder, Yu Televentures.
Yu Yunique Vs the Lenovo A 2010
Yu Yunique competes with the similarly priced Lenovo A2010, let’s see the detailed comparison between both the smartphones and see which is better. Both Dual sim smartphones offer 4G LTE connectivity for a cheap price tag.
The Lenovo A2010 is already available in India and now can be bought without the flash sale. The Yunique will be sold through the flash sale system starting from September 15th with registrations opening today at 6 pm.
The Yu Yunique has a 1.2 GHz Snapdragon 410 quad-core processor and Adreno 306 graphics. The Lenovo A2010 has a 1 GHz MediaTek MT6753M quad-core processor with Mali-T720 GPU.
The Yunique has a 4.7-inch display with HD resolution of 1280 x 720 resulting in 312 PPI. The A2010 has a 4.5-inch display with a resolution of 854 x 480 and 218 PPI.
RAM and Storage
There’s nothing between them here as both phones have 1 GB of RAM and 8 GB of internal storage (expandable with microSD card to 32GB).
The Yu Yunique has an 8-megapixel rear camera with LED flash and a 2-megapixel front-facing snapper. The Lenovo A2010 has a 5-megapixel rear camera with LED flash and it also has a 2-megapixel front-facing shooter.
Both phones have a 2000 mAh battery.
Both phones support 4G, 3G HSPA+, WiFi 802.11 b/g/n with WiFi hotspot, Bluetooth 4.0, GPS, and micro USB 2.0. The Yu Yunique also has USB Host.
Both run the Android 5.1 Lollipop OS but the Yunique will also have the option of running Cyanogen OS 12.1 at a future point.
Dimensions and Weight
The Yu Yunique measures 134.5mm x 67.5mm x 8.3mm and weighs 128g. The Lenovo A2010 measures 131.5mm x 66.5mm x 9.9m mm and weighs 137g.
The Yu Yunique price has been announced as Rs. 4,999 similar to the Lenovo A2010.
As you can see from the above there are plenty of similarities between these two phones but also some differences that give the Yunique an edge in specs.
The Yu Yunique has a faster processor, larger display with higher resolution, and better camera. It’s also a slimmer and lighter handset, and while it hasn’t launched running Cyanogen out of the box it will be an option in the future. As far as the specs are concerned the Yunique shines, the issue is more about service centers and quality control which we will get to know in a couple of more days.