Lamington Road PC Hardware Market is Enigmatic
Lamington Road PC Hardware Market is Enigmatic : If you are a PC hardware enthusiast and love technology/gadgets you need to visit the two largest PC markets in India the Lamington Road in Mumbai and Nehru Place in Delhi.
I have seen both the markets and the mad rush they get from PC enthusiasts and Gamers. The Lamington Road market is near the Grand Road station and is the Mecca for PC enthusiast.
Tech enthusiasts are seen in hordes flocking the shops and bargaining furiously for the new graphics cards to Motherboards for their incredible Gaming PC Builds.
I am a regular visitor to the Lamington road PC market which has as per my estimate more than 150 shops which sell all types of PC hardware, Laptops , Speakers,accessories, car audio and large size music system.
Though I usually don’t write about such experiences, but thought of sharing my recent visit with PC Gamers who live in other parts of the country. For Candytech readers, here is a sneak peek into the largest PC market in India.
I first visited the Lamington market in early 2012 when I was planning to buy a new laptop for my self as the old IBM think pad was giving all signals for resigning.
The visit was fruitful and I bought a new Dell Laptop which was much cheaper compared to the online price at that point of time. My next visit was to buy a very high end gaming PC which was in late 2013 and I was able to buy some of the parts cheaper compared to the online prices. Though some of the parts were better priced online.
I went to the Lamington market yesterday, needed to buy some parts for PC and additional RAM for laptop. The market is just walking distance from the Grant Road railway station, to the left side. Passing through mad rush and hustle and bustle, going below a den like lane you will reach the Lamington Road market.
And suddenly you feel better and at peace. The feeling of happiness comes as you see hundreds of shops selling latest Nvidia and AMD Graphics cards. It is a treat for eyes of a Hardcore Gamer.
A tech enthusiast in Lamington market is a kid lost in a candy store or going crazy at the Hamley’s toys shop.
So many things to choose, you may get tempted to buy a new gaming mouse or back up drive or extra RAM for your laptop, which you don’t even use much. Let’s have a look at some of the pictures I clicked when I was there in the Lamington Road Market.
Lamington Road PC Hardware Market
There are all the PC Shops, hardware repair shops (motherboard to Laptops). You can buy the genuine parts as well some not so genuine parts in the market.
Pirated PC games, Microsoft windows, office, Photoshop to any software you can name it present for few hundred bucks.
There are distributors from Nvidia to AMD , Intel , Samsung, Asus , Asrock, Corsair , Cooler master hidden somewhere in the inner lanes in multi storied buildings.
There is usually a mad rush of shoppers specially in the evening which try one shop after the other to get the best price for the part they are looking to buy.
The shopkeepers are polite yet very smart and aggressive, they don’t have most of the things you will want to buy. Everything works with the landline phones, the shopkeeper make afew calls to stockiest or distributor and enquire the latest price of the item and availability.
He will then mark up the price and tell you the selling price and ask if he should send someone to get the item on the shop so you can buy.
And I saw lots of customers after hearing the price jumping on their smartphone to check the price of the item on Flipkart or Amazon to bargain even more on the price. Some of the price the shopkeepers are able to match and some they simply say are beyond their reach.
Yesterday I needed to buy a mechanical keyboard was looking for a Razer or Corsair or may be a deal on the Cooler master keyboard. The mechanical keyboards costs a fortune and was expecting to get a good one for close to Rs. 7,000 to 8,000.
Well the stock was not there with any shopkeeper and got couple of models only from Cooler master and Corsair distributor which were also more expensive compared to the price on Online shops.
Spoke to 2-3 old known retailers like Neo Dynamics and Laptop Zone, they told me the high end keyboard market and sale is miniscule and hence nothing is available. Only handful of people buy the Indian TVS e gold keyboard which has mechanical switches and was priced at Rs. 1800. I was in a hurry to get one so bought one of the TVS ones, anyway it was cheaper by Rs. 300 in lamington. Checked the price of some of the graphic cards and processors, but found them to be expensive in the market.
The shopkeeper told me “ Sahab Ab W-o-h Din nahin rahe, Online stores ne Watt laga Di hai Dhende Ki”. He told me the walk-ins have reduced by 50% in his shop in the last 2 years and his earnings and margins are also very low compared to what it was in 2012 or before.
I felt bad to see that, once over-crowded PC Market which was buzz with PC enthusiasts is facing a tough time. They will need to re-invent the business may be start partnering with online partners to increase sales volume. Couple of known shopkeepers asked me as well if I can help them start an online store, and told them details of the online business and how they can start selling with Amazon or Flipkart.
But the good part is with online shopping consumers have got choice and are able to buy the parts of their choice at reasonable price.
It was a wonderful trip to one of the largest PC hardware market, if you happen to be in Mumbai don’t miss it. The market stay closed on all Sundays so if you are planning a trip go on a weekday.
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