Lei Jun CEO Xiaomi launches Mi3 Smartphone @ Rs 14999 (MIUI ROM)

Mi3 India Launch Image 2

Lei Jun CEO Xiaomi launches Mi3 Smartphone @ Rs 14999 (MIUI ROM)

The all-new Mi 3 has a 5-inch Full HD display and runs on a 2.3GHz quad-core Snapdragon 800 processor with 2GB RAM. It is powered by Android 4.3 (Jelly Bean) with Xiaomi’s proprietary MIUI skin on top. It packs 16GB internal storage but does not support storage expansion via microSD cards.

Lei Jun CEO Xiaomi launches Mi3 Smartphone @ Rs 14999 (MIUI Rom)

Xiaomi Mi 3 sports a 13MP camera with dual-LED flash on the back and a 2MP camera in front. Connectivity suite of the smartphone consists of 2G, 3G, Wi-Fi, Bluetooth 4.0, micro USB 2.0 and NFC.

It has a 3,050mAh battery, and Xiaomi claims that the smartphone can deliver a talk time of up to 21 hours on 3G networks.Lei Jun of Xiaomi launches Mi3 Smartphone for Rs 14999 with MIUI Rom

The Good – Xiaomi’s flagship phone has a beautiful aluminum-magnesium chassis, solid build quality, powerful performance, and a great UI for a relatively very low price.

The Bad:  The smartphone lacks LTE connectivity, and a microSD card slot means you’ll only ever have 16GB of onboard storage. Lack of service centers is also a concern.

The Bottom Line Xiaomi’s Mi 3 is a showcase of how Chinese phone makers can create quality hardware without burning a hole in the pocket. If you don’t need 4G LTE, and you can get hold of it, this is the best smartphones you can buy for Rs. 15,000.

About Xiaomi – Xiaomi means “Xiaomi Tech”, or “little rice” in Chinese is a privately owned Chinese electronics company headquartered in Beijing, China. It is one of China’s biggest electronics companies that designs, develops, and sells smartphones, mobile apps, and consumer electronics.

Xiaomi employs a unique strategy in selling the Xiaomi smartphone unlike another smartphone maker such as Samsung and Apple. Lei Jun, Xiaomi CEO said that the company prices the phone almost at the bill of material prices.

Xiaomi has tied up with Flipkart in India to Sell its handsets which may not be liked my Motorola which had enormous success with partner Flipkart.

Lei Jun CEO Xiaomi launches Mi3 Smartphone @ Rs 14999 (MIUI Rom)
Lei Jun Follows Steve Jobs and Wear Clothes like Him

The company’s marketing strategy is often described as mimicking the culture of Apple using a similar marketing strategy, After reading a book about Steve Jobs in college, Xiaomi’s chairman and CEO, Lei Jun, carefully cultivates a Steve Jobs image, including jeans and dark shirts, and Jobs’ style of product announcements.

He has been categorized as a counterfeit Jobs worldwide and he also shares the passion for technology like Steve. (Source Wikipedia)

At the price of 14,999 – Mi3 is the best value for money phones launched in India and will definitely outsell all other smartphones in the coming days and we may also see a stock out soon.

It will also impact the prices of other handsets which may re-adjust the pricing to retain market share. This is a wonderful time for smartphone buyers and companies in one of the fastest growing market.

Also read How Sachin and Binny Bansal changed the online retail Game with Motorola

Author: Kanuj Sharma

Full-Time Blogger & Entrepreneur, Tech Enthusiast. A decade of experience in Telecom (Engineer & MBA) Read My Story,  Connect On Twitter, Linked-In, Youtube

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