With the second quarter ending on June 30, 2017. The research firms are sharing reports on smartphone shipments and industry trends.
A few days back, Canalys reported that Xiaomi would replace Samsung as India’s biggest smartphone vendor in the next two years. But I think that can happen in next couple of months.
Furthermore, The research firm also revealed the maximum number of smartphones sold by every vendor.
Top 5 Most Selling Phones in India
Xiaomi’s Redmi Note 4 and Redmi 4 smartphones are the top-selling smartphones models in Q2 2017. Whereas Samsung’s Galaxy J2 is the third top smartphone in the same period. Further, The Oppo A37 and the Samsung Galaxy J7 occupy fourth and fifth places respectively.
The Xiaomi Redmi Note 4 accounted for 7.2% of the smartphones sold. Also, the close second on the list is the Xiaomi Redmi 4 with 4.5% share.
On 3rd position is the Samsung Galaxy J2 that accounted for 4.2% of the share. Next, Oppo A37 accounted for 3.3% share and the Samsung Galaxy J7 has a 3.2% share. Out of the Top 5 most popular smartphones in India, two phones are from Xiaomi, and two are from Samsung.
Recently, I wrote about How Samsung and Xiaomi are having a tough battle in the retail market. Can read: Samsung and Xiaomi Start Fierce Retail War.
Smartphone Brands Market Share
Although local brands grew during the quarter, but are still unable to find their place among the top five smartphone players in the third successive quarter.
The top five smartphone brands that shipped a higher number of smartphones in Q2 2017 are Samsung, Xiaomi, Vivo, Oppo, and Lenovo. Additionally, the smartphones shipped by Motorola are part of Lenovo.
Samsung enjoys the top position with 24.1% market share, followed by Xiaomi with 15.5%, Vivo with 12.7%, Oppo with 9.6%, and Lenovo with 6.8% share. This share is based on the total number of smartphones shipped.
Notably, Samsung has been able to hold on to the market share. However, Xiaomi is rising fast with a share growth of almost 5% in the last few months. The cries of no Chinese products seems ineffective to curtail Xiaomi’s growth .
Xiaomi’ success over the entire 2016 came from the Redmi smartphones because the flagship Mi 5 failed miserably.
The situation is same this year too, the Redmi Note 4 and Redmi 4 are crowned best budget phones.Undoubtedly, they offer insane specifications for a very low price.
Counterpoint Research Report
Furthermore, Counterpoint Research Firm, in a report released by Counterpoint’s Market Monitor service, claimed that India now has over 150 million LTE-enabled smartphones. Big thanks to Reliance Jio for enabling free internet services in the country, which pushed users to upgrade to 4G devices.
Also, the Counterpoint revealed few more things about how the brands fared in the Q2 2017. In terms of performance during the quarter, Smartphone shipments in India grew by modest 4% YoY in Q2 2017. The top five brands captured almost 70% of the total smartphone sales.
Commenting on the top-selling smartphones, Associate Director Tarun Pathak, noted, “Xiaomi’s comeback can be attributed to strong demand for its sub-₹10K portfolio, making the Redmi Note 4 the top-selling model in the first half of 2017. This is the first time any brand has been able to topple Samsung which has held the best-seller slot for its models over the last four years due to its enormous reach and scale!”
Feature Phone Market
Coming to the feature phone segment, Samsung again wins the race with 26.6% shipment market share. Further, Itel, Micromax, Lava, and Intex have 15.7%, 8.6%, 7.5%, and 6.3% market share respectively. Sadly, HMD seems to be not enjoying the success ride with the Nokia 3310, released in May 2017.
Related – Samsung and Xiaomi Retail War.
Reliance JIO’s 4G feature Phone is seen as a significant threat to the 50 crore feature phone market in India. The company is planning to sell around 5 million JIO Phones.