A new super exciting mobile brand is going to shake the premium smartphone market in India.
iQOO (pronounced as i-Koo) is the new sub-brand of Vivo that has launched in India today (25th Feb 2020).
The first mobile from iQOO is called as iQOO 3.
Notably, iQOO is a sub-brand like Realme was for Oppo but later Realme was made a separate brand.
Chinese mobile manufacturer Vivo has launched iQOO in China last year and has introduced several new phones under the banner. Now the company is bringing the iQOO brand to India with the launch of a flagship phone.
iQOO 3 India launch, Price and Variants
iQOO 3 is the flagship phone from the brand and comes with top of the line Qualcomm Snapdragon 865 Octa-Core processor and 5G support.
The iQOO 3 is launched in three variants, here are the price and details:
- 4G Variant – 8 GB Ram and 128 GB internal Storage – Price Rs. 36,990
- 4G Variant – 8 GB Ram and 256 GB internal Storage – Price Rs. 39,990
- 5G Variant – 12 GB Ram and 256 GB internal Storage – Price Rs. 44,990
The phone is available in silver, orange and black color options. The first sale for the iQoo 3 is on 4th March 2020 at 12 pm on flipkart.com and the iqoo.com.
To make it affordable, ICICI Bank is offering Rs. 3000 discount on the purchase when using their credit or debit card.
Let’s have a look at what the new iQOO 3 offers to the Indian phone buyers.
iQOO 3 Smartphone Specs
The key highlight of the iQOO3 is the presence of flagship Qualcomm Snapdragon 865 processor and the Adreno 650 GPU that makes it the fastest phone on the market.
The only other phone currently available with SD 865 is the Realme X50 Pro 5G that was launched yesterday in India.
Also, it will have 5G support as the Qualcomm SD 865 comes with a 5G modem.
Furthermore, it comes with liquid cooling and will be ideal for gamers and pro-users looking for unmatched performance.
To improve the performance better the iQOO 3 comes with up to 12 GB LPDDR5 Ram and there is blazing fast 256 GB UFS 3.1 storage.
The phone runs on the Android 10 Os along with the customer skin from iQOO that offers a smooth experience.
The phone has a glass back cover and metallic frame to make it robust. The phone has a 6.44-inch FHD+ (1080 x 2400 pixels), HDR 10+ Super AMOLED display
There is a punch-hole front camera cutout on one side and it promises a 91.40 percent screen-to-body ratio and there is Schott Xensation UP protective layer on the panel.
The phone comes with a 60Hz panel but has a touch sampling rate of 180 Hz that makes the display more fluid than the standard displays on other phones.
Notably, it has a maximum brightness of 800 Nits and a very good outdoor legibility.
The iQoo 3 comes with Quad-rear cameras and the primary sensor is a 48 MP Sony IMX 582 (f/1.79 aperture) shooter.
The second camera has 13 Megapixel telephoto lens with f/2.46 aperture and 20X digital zoom capability. Further, we have a 13 Megapixel ultra-wide lens and a 2 MP depth sensor.
The camera can record 4K 60 FPS videos and have electronic Image stabilization support.
Overall, the cameras on the iQOO 3 look impressive and even the front side has a 16 MP selfie camera that can capture 4K videos apart from shooting detailed images.
Other Features and Specs
The phone has a large 4400 mAH capacity battery that comes with a 55 Watts charger. It is capable to charge the phone 50% in just 15 minutes. Impressive!
Another key highlight of the iQOO 3 is the presence of a 3.5 mm headphone jack and a dedicated AMP to make it ideal for people looking for a high-quality audio phone.
Furthermore, we have got 4G/5G support, Bluetooth 5.1, USB Type-C 2.0 and an in-display fingerprint scanner.
The measures 9.14 mm in thickness and weighs 214 grams (quite bulky).
iQOO is a new sub-brand from Vivo and will focus on the online sale of mobiles.
The iQOO 3 is an impressive phone and comes with top of the line performance and features. I like the presence of audio jack and a dedicated AMP on this device for high fidelity music experience.
The price is also reasonable and overall it is a great deal for the money. You will not have to worry much about the after-sales service as the company is backed by Vivo, which has an extensive service network.
Realme X50 PRO 5G Vs iQOO 3 Specs Comparison
|Specs Comparison||Realme X50 PRO 5G||iQOO 3|
|Design||Glass and Metal||Glass and Metal|
|Display||6.44-inch FHD+ (1080 x 2400 pixels), 90 Hz Super AMOLED display||6.44-inch FHD+ (1080 x 2400 pixels), HDR 10+ Super AMOLED display|
|Processor||Qualcomm SD 865||Qualcomm SD 865|
|GPU||Adreno 650||Adreno 650|
|RAM||6/8/12 GB LPDDR5 Ram||8/12 GB LPDDR5 Ram|
|Storage||128 / 256 GB Storage UFS 3.0||128 / 256 GB Storage UFS 3.1|
|OS||Realme UI and Android 10||iQoo Ui and Android 10|
|Rear Camera||Quad-Rear cameras||Quad-Rear cameras|
|Rear camera Config||64+12+8+2||48+13+13+2|
|Front Cameras||32 MP + 8 MP||16 MP|
|Battery Capacity||4200 mAH||4400 mAH|
|Fast Charging Support||65 Watts||55 Watts|
|Water and dustproof||No||No|
|Port||USB Type C||USB Type C|
|Thickness||9 mm||9.1 mm|
|Weight||196 grams||214 grams|
|Price||Rs. 37,999||Rs. 36,999|
Should You Buy the 5G or 4G variant?
Considering the pathetic state of telecom companies in India (debt-ridden due to the AGR verdict), the 5G network deployment is delayed. We can expect some metros to have 5G service in the next 2 years and it may take slightly longer for the non-metros and rural areas to have the facility.
Let me just take a minute to share with you how BBK electronics is capturing nearly 50% of the Indian mobile market.
BBK Electronics Saga
Oppo, Vivo, Oneplus, Realme and now the new iQOO brand of phones. The company plans to hit over 45% market share with all the 5 brands in the coming months.
In fact, every second phone Indians are buying is coming from BBK Electronics.
Moreover, the new iQOO will rival its own brand Oneplus in pricing and features but can also eat some share from Samsung and Apple in the premium market.
iQOO is also going to be an online-only brand initially and will have a tie-up with Amazon or Flipkart to sell the devices.
More competition and choices is always better for customers and we are excited to test the new iQOO mobile.
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