Samsung Launches New M Series To Attract Online Buyers
Samsung J Series has been quite popular for many years in India/Globally. But now the company wants to change the sub-brand and create a new identity.
The new M Series is intended to offer great specs for the budget and mid-range phone buyers. And in the process want to shed the poor image of Samsung budget phones.
The crucial market segment (10K-20K) is flooded with options from Xiaomi, Realme, Oppo, Vivo, Asus, and Honor.
The Korean company has slipped to number 2 position due to declining sales in the sub 20K market which nearly accounts for 70% of the total sales.
This is where the new M Series comes in, to take on the rivals and win back the market share.
To recall, the J series did well in the retail due to EMI options and brand loyalty.
However, the online buyers are a different breed. They explore everything in detail – watch videos, and read blogs like mine.
Of course, there were too many flaws in the J Series- missing sensors, poor specs, and a much higher price than rivals.
I guess you know that Samsung has less than 2% market share in China and Koh, Dong Jin (Samsung CEO) doesn’t want that to happen in India.
The company will continue with the J series in the retail market, but the new M series is available to purchase on Amazon.in or Samsung website currently.
Samsung is in a very similar position like Vodafone-Idea in India, they don’t want to cut the prices. However, Xiaomi and Realme have forced them to do it. Similar to what Jio has done to its rivals.
Samsung M Series Launch, Controversies, and Rivals
Moreover, the brand launched the M Series on Tuesday, 5th February in India and as per the company they have sold an unprecedented number of devices in the first sale.
Notably, in case you were trying to buy and missed it, you can buy them, in next sale, on Amazon or Samsung official website on 7th February.
Alright, before we dive into the specs, let’s talk a bit about the changing face of marketing.
Samsung is stepping in the shoes of Xiaomi, Realme, and Asus with the new marketing strategy.
The executives (Mr. Arjun E-commerce Marketing Head) from the brand are appearing on different Youtube Channels like Technical Guruji, C4ETECH and others to market the phone. In fact, Samsung is also helping sponsor fan meets for Youtubers.
Samsung is Sponsoring Fan Meets for Several Youtubers – Let Money Do the Talking
— Samsung Mobile India (@SamsungMobileIN) February 3, 2019
Samsung has done tie-ups with channels and websites in the past. But they have not sent executives to market the phone on popular Youtube channels before. This is unlike Samsung.
You may have seen Madhav Seth (CEO of Realme) or the folks from Xiaomi or POCO on some channels before but not from Samsung.
Samsung is learning fast. They know that they will have to adapt not only with the product but also with promotion if they want to stay relevant in this fiercely competitive market.
They also flew popular Youtuber Technical Guruji from Dubai to India for the launch of M-Series. Of course, the brand wants the 11 Million Subscriber reach of Mr. Guruji and why not.
Everything is fare in love and war.
— Gaurav Chaudhary (@TechnicalGuruji) January 27, 2019
Realme did the same and had him roped for the promotion of their phones. While all this is good, Xiaomi CEO (Mr. Manu Kumar Jain) is unhappy about this.
Brands are equally responsible for creating this scenario when they showered huge money to certain Youtuber in India they did this to themselves- things have now gone out or control and backfired – same will happen with Samsung and Realme its matter of time. https://t.co/YQuT3mhC5B
— Candytech (@AskCandytech) January 30, 2019
He questions about the integrity and neutrality of tech YouTubers being part of brand campaigns such as these.
Of course, I read many comments from Guruji fans saying “Bik Gaye Guruji” and all the negativity.
But considering the unbiased image that is created by Technical Guruji, a lot of fans are upset about such collaborations for monetary gains, according to comments on the Youtube Channel of Mr. Guruji.
Also, Xiaomi is taking pot shots at Samsung for using a TFT display in the M Series phones.
— Redmi India (@RedmiIndia) February 4, 2019
Nevertheless, let’s Move on to the Samsung M Series without further ado.
The lower variant with 2 GB ram and 16 GB of internal storage for the M10 costs Rs. 7,999 and the 3 GB ram and 32 GB storage version is available for Rs. 8,990. Not bad.
Both the M10 and M20 looks same from the front side and comes with the new waterdrop display that we have seen many phones like the Oppo F9 Pro.
On the rear side of M20, there is a fingerprint scanner while the M10 has bland back, without a fingerprint reader.
Both the devices are made from poly-plastic similar to other mobiles in this range.
Powering the M10 is the Octa-Core Samsung Exynos 7870 Processor with a maximum clock speed of 1.8 GHz. Regarding benchmark performance, it lags behind the Snapdragon 625 used in many phones in the sub 10k price range.
For Gaming, we have the Mali-T830 MP1 GPU.
The mobile comes with Dual rear cameras with 13MP + 5MP sensors at the back with f/1.9 aperture. There is no OIS or EIS present on both devices, and it can record 1080P videos only.
For selfies, there is a 5 Megapixel front shooter that comes with f/2.0 aperture.
The phone comes with a large 6.22 Inch HD+ (720×1520 pixels) display with a water drop notch. The screen has a TFT panel instead of the more expensive IPS LCD seen on rival devices.
The phone boasts of 90% screen to body ratio panel along with a 19.5:9 aspect ratio.
Battery Life and OS
The Samsung M10 comes with a 3400 mAH capacity Li-polymer battery. The phone also supports fast charging.
There is Android Oreo 8.1 OS along with the Samsung Experience 9.5 UI.
There is Dual Sim 4G VOLTE support, and it even comes with a dedicated micro-sd card slot. Further, there is a 3.5 mm headphone jack, and for charging and data transfer it uses a micro-USB port.
The phone is available in the ocean blue and charcoal black color options.
Lastly, it weighs 163 grams and has 7.7 mm thickness.
The M20 is a more powerful device and is getting more attention from Samsung fans.
The phone is available in two versions:
- M20 With 3 GB Ram and 32 GB internal storage – Price Rs. 10,999.
- M20 With 4 GB ram and 64 GB internal Storage – Price Rs. 12,990.
Powering the device is the Samsung Exynos 7904 Octa-Core processor, based on 14 Nm Manufacturing process.
The processor comes with 2 Kryo Cores with a maximum clock speed of 1.8 GHz, and there is a Mali-G71 MP2 GPU present for gaming.
Overall the performance is decent, but it is slightly slower in comparison to the Snapdragon 636 or the Snapdragon 660 found in many phones in the sub 15k price range.
However, you can easily play games like PUBG, Asphalt 9 and Modern Combat on this device with ease.
There are Dual rear cameras with 13 MP + 5 MP with f/1.9 aperture. The camera lacks support for 4K videos, EIS or OIS.
The front camera on the M20 is slightly better in comparison to the M10 and comes with an 8 MP sensor in place of 5MP.
Overall the cameras on the M20 and M10 are underwhelming and are probably the weakest point in otherwise good phones.
The M20 comes with a better display with 6.3-inch screen size and a1080 x 2340 pixels resolution and 19.5:9 aspect ratio.
The sad part is it is also a TFT panel and misses on the Corning Gorilla Glass protection.
Battery and OS
Also, there is fast charging support, and it comes with a 15 Watts charger to ensure you can charge the mammoth battery rapidly.
Similar to the M10, it also runs on the Android 8.1 along with the Samsung Experience UI 9.5.
Samsung may take its own sweet time to update these devices to the latest Android Pie.
The company has not given any definite date for the OS updates.
Another surprising feature is the presence of USB type C port on the M20, making it one of the most affordable phones having this feature.
The phone comes with Dual Sim, Dual Volte Support and you can add a micro-sd card to the dedicated slot to expand the storage.
Lastly, we get face to unlock as well as fingerprint unlock support on the M20.
Verdict Should You Buy the Samsung M10 and Samsung M20
So, let’s look at the M series in all fairness and beyond Specs and hype. They are not perfect, as is the case with any smartphone.
The biggest cons according to me are underwhelming cameras, lack of Corning Gorilla Glass support and slightly slower processors in comparison to the rivals.
Also, Samsung is slow to roll out updates. We may get the Android Pie in a couple of months but let’s forget about Android Q.
Let’s look at some of the positives, Samsung is a superb brand and has a large after-sales service network.
The phones come with great battery life, and overall display and design are modern.
A lot of people actually love the Samsung UI and experience, and these are the best phones if you wish to upgrade to a Samsung phone from an earlier generation.
I would especially recommend getting the M20 due to better FHD+ display, 5000 mAH battery, and fast processor.
Of course, there are several excellent choices available in the market in the sub 15k price range, can explore this article to know more.
Upcoming Samsung M30
We are expecting Samsung to launch the M30 in the coming weeks and it is likely to have a faster processor and a better camera.
The Samsung M30 will rival the Redmi Note 7 and Realme 2 Pro and Honor 8X in the 15k to 17k price segment.
I will update with more details about the M30 soon.