New Indian Smartphone Brand Centric Launches 4 Smartphones

Centric is a new smartphone brand that has entered the Indian smartphone market today with the launch of 4 new smartphones.

Notably, Centric brand launched 4 new smartphones at an event held at ITC Hotel in Mumbai. They even ran a full-page ad in leading newspaper publicizing the new smartphones.

New Indian Smartphone Brand Centric Launches 4 Smartphones

 

About Centric – It is a brand that is promoted by Priyanka Telecom which was set up in 1997 and has more than 500 employees. Further, the brand has offices in India, Hong Kong, and China. Also, they have 200 distributors in India.

To spice up the launch, the brand has signed up supermodel Neha Dhupia to endorse the smartphones. Besides, the company wishes to work on the Digital India campaign, and want to empower users with relevant products at optimal cost.

The 4 smartphones are named as Centric L1, P1, P1 Plus and G1.

Let’s check the details of each of these devices.

Centric L1

Centric-L1

Centric L1 is a thin and sleek smartphone with 4G LTE as well as VOLTE support. The phone comes with a 5.0 Inch Display and is powered by the MediaTek 6735, Quad-Core processor.

Furthermore, it has 2 GB RAM, 16 GB internal storage and runs on the Android Marshmallow 6.0. Notably, the Dual-Sim 4G mobile is available for Rs 7,200.

Centric L1 – Key Specifications

  • Screen – 5.0 inch IPS HD display (1280*720) pixels
  • Processor –  64 bit Qualcomm MTK 6735 Processor
  • Number of cores –  Quad core 1.0 GHz
  • GPU – Mali T720 MP1
  • RAM – 2 GB
  • Camera – 8 MP primary rear camera, 2 MP Front Camera
  • Storage – 16 GB with micro SD slot up to 256 GB
  • OS  – Android Marshmallow 6.0.
  • 4G LTE as well as VOLTE support
  • Thickness – 7.8 mm
  • Weight  – 139 grams
  • Battery Capacity – 2050 mAh
  • Price Rs 7200.

Next is another budget smartphone, Centric P1 that offers a better battery life compared to the Centric L1.

Centric P1

Centric-P1

The Key highlight of the Centric P1 is its 3950 mAH capacity battery that can easily last 1.5 days. Likewise, the Centric L1, the P1 is also available for Rs. 7,200.

Centric P1 – Key Specifications

  • Screen – 5.0 inch IPS HD display (1280*720) pixels
  • Processor –  64 bit Qualcomm MTK 6737 Processor
  • Number of cores –  Quad core 1.3 GHz
  • GPU – Mali T720 MP2
  • RAM – 2 GB
  • Camera – 8 MP primary rear camera, 2 MP Front Camera
  • Storage – 16 GB with micro SD slot up to 256 GB
  • OS  – Android Marshmallow 6.0.
  • 4G LTE as well as VOLTE support
  • Thickness – 9.6 mm
  • Weight  – 165 grams
  • Battery Capacity – 3950 mAh
  • Price Rs 7200.

Centric P1 Plus

Centric-P1-Plus

Next, is the P1 plus available for Rs 8,999 and comes with 3 GB Ram instead of 2 GB Ram found on the Centric P1.

Rest of the specs for Centric P1 Plus is same as the Centric P1.

Centric G1

Centric-G1

The Centric G1 is the most premium of the lot and comes with a sandstone back cover and improved 5 Megapixel front selfie camera.

Moreover, it has a large 5.5 Inch Display, and also has an adequate 2900 mAH capacity battery.

Centric G1 – Key Specifications

  • Screen – 5.5 inch IPS HD display (1280*720) pixels
  • Processor –  64 bit Qualcomm MTK 6735 Processor
  • Number of cores –  Quad core 1.3 GHz
  • GPU – Mali T720 MP2
  • RAM – 3 GB
  • Camera – 8 MP primary rear camera, 5 MP Front Camera
  • Storage – 16 GB with micro SD slot up to 256 GB
  • OS  – Android Marshmallow 6.0.
  • 4G LTE as well as VOLTE support
  • Thickness – 8.95 mm
  • Weight  – 165 grams
  • Battery Capacity – 2900 mAh
  • Price Rs 9000.

So, these are the 4 new smartphones launched by the Centric Brand in India.

Noticeably, It is a new brand and will have to compete with over 30 smartphone brands currently present in India.

Besides, the competition is fierce, and especially the Chinese Brands like Xiaomi, Lenovo, Vivo, and Oppo has already taken away a chunk of market share from Micromax, Karbonn, and Intex.

Consequently, It is going to be an uphill task for a new company to create a good brand name in India, and rise from yet another smartphone brand tag.

Also, more Chinese brands are coming to India such as iVoomi, Tecno, and Comio to heat things up.

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